Product Manager II – Ads Targeting & Measurement

About the role

The Ad Platform team is responsible for Disney’s industry-leading ad technology and products, driving advertising performance, innovation, and value in Disney’s sports, news, and entertainment content, across all media platforms.

Responsibilities and Duties of the Role

• Help manage the product backlog for audience targeting and measurement capabilities, managing near and long term delivery
• Author clear, detailed product specifications and user stories, translating stakeholder requirements into actionable engineering work — from audience signal ingestion to measurement reporting surfaces
• Partner with engineering, data science, and UX/UI design teams to build and ship measurement products
• Drive targeting product capabilities — audience segmentation, data clean room integrations, identity resolution, and addressability features tied to Disney's first-party data assets
• Define and track critical metrics (coverage, match rates, measurement activation rates, reporting latency) and partner with GTM and financial planning to tie them to revenue outcomes
• Support UAT and product release readiness — including stakeholder training, documentation, and operational support
• Collaborate with a Scrum team: participate in sprint ceremonies, maintain backlog health, drive prioritization, and ensure engineering teams always have clear, consumable stories
• Champion an AI-native approach to product development — leveraging intelligent tooling and data automation to move faster and build smarter

Qualifications

• 3+ years of product management experience
• Basic understanding of CTV/streaming advertising dynamics
• Highly analytical — comfortable interrogating data and holding engineering to data quality standards
• Solid communication skills across engineering partners and non-technical business stakeholders
• Bias for execution with impeccable follow-through