Product Manager - Digital Mobile & Streaming
Responsibilities
- Own the end-to-end delivery of features.
- Act as the primary Product Owner for engineering and design teams, leading grooming, sprint planning, and retrospectives to ensure high-velocity, high-quality releases.
- Translate complex stakeholder needs and newsroom requirements into actionable user stories with clear technical acceptance criteria.
- Monitor critical streaming KPIs (crash rates, rebuffering, video starts) and QoE metrics. Lead "hotfix" prioritizations and triage platform-specific bugs during high-traffic breaking news or severe weather events.
- Ensure a consistent "Hearst" experience across a fragmented device landscape, balancing feature parity between high-end mobile devices and lower-memory, resource-constrained OTT hardware.
- Use A/B testing and behavioral data to refine the user funnel, focusing on converting "app downloads" into "Daily Active Users."
- Partner with Digital Content and Sales/Ad-Ops to balance editorial urgency with technical feasibility and advertising impact.
Technical Competencies & Skills
- Mobile & OTT Ecosystems: Hands-on experience with submission and lifecycle management for the Apple App Store, Google Play, Roku Publishing, and Amazon Developer Console.
- Streaming & Ad-Tech: Foundational knowledge of HLS/DASH protocols and digital advertising standards (VAST/VMAP), including the nuances of Server-Side Ad Insertion (SSAI).
- Engagement Infrastructure: Understanding of notification payload architecture (Airship/Braze), including deep-linking and TTL settings for time-sensitive alerts.
- Modern Toolset: Proficiency in Jira/Confluence and analytics platforms (GA4, Conviva, Looker). Familiarity with AI-enhanced development tools (e.g., Cursor, FigmaAI) for rapid prototyping and documentation.
- Local Nuance: Understanding of geo-fencing and API-driven weather/data feeds (e.g., The Weather Company) and how they integrate into consumer interfaces.
Experience & Qualifications
- Experience: 3-5 years in Product Management, specifically within digital media, news, or streaming.
- Track Record: Proven success managing 2-3 full app-store release cycles from submission to post-launch optimization.
- Analytical Mindset: Proven ability to leverage data (GA4, Conviva, or A/B testing) to diagnose product friction, optimize the user funnel, and justify roadmap prioritization through quantitative storytelling.
- Education: Bachelor’s degree in Technology, Business, Design, or equivalent professional experience.
- Communication: Exceptional ability to draft technical documentation, executive briefs, and release notes for non-technical stakeholders.
- Adaptability: Ability to pivot priorities instantly based on the breaking news cycle or market shifts.
Pay
The salary for this role is $95,000-$140,000. The actual base pay offered is dependent upon many factors, such as transferable skills, work experience, business needs, market demands and conditions, including geographic location where the work will be performed, and other factors permitted by law. The base pay range is subject to change and may be modified in the future.
Benefits
- Medical | Dental | Vision
- 401(k) matching
- Emotional Wellness Support
- Paid Time Off
- Paid Parental Leave
- LGBTQ+ Health Services
About Us
Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching over 22 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service. We are an Equal Opportunity Employer. we do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.