Jobs · Marketing · Alabama

Product Manager, Digital Experience - Mission Pet Health

Mission Pet Health · Birmingham, AL · 1 wk ago
MarketingFull-time

About the role

This PM will own the roadmap and execution for a set of client and hospital facing digital experiences, with the goal of driving repeat visits, deepening client loyalty, and increasing revenue per hospital. You'll also partner closely with our Intelligence Platform team to ensure the signals your products generate power smarter, more personalized client engagement, and to bring early intelligence-driven features into the client experience.

Responsibilities

  • Own the roadmap for Mission's digital experience, ensuring the products work together as a coherent experience for clients and hospital teams, not a set of disconnected tools
  • Define how the digital experience evolves to deepen client relationships, increase engagement, and drive conversion on key revenue actions
  • Define scope boundaries and integration points across the digital experience — including where intelligence-driven personalization plugs in
  • Make clear prioritization decisions across a broad portfolio — weighing hospital need, client impact, and technical feasibility
  • Drive end-to-end product delivery — from problem definition and spec through build, launch, and iteration — across the digital experience
  • Partner with engineering, design, and clinical operations to ship features that work in the real context of how clients and care teams interact
  • Define success metrics, instrument features, and lead structured outcome reviews after every launch
  • Own launch management in partnership with Go-To-Market teams: ensure every release has a communication plan, training materials where needed, and a clear path to adoption
  • Develop a deep understanding of how clients and hospital teams engage with Mission's digital products — what drives conversion, retention, and lifetime value
  • Work with hospital and regional teams to understand how the digital experience affects care team workflows and client interactions in practice
  • Build and maintain trust with hospital staff and field teams: communicate clearly about what's coming, when, and why — well ahead of go-live
  • Communicate proactively with internal stakeholders — Marketing, clinical operations, and regional leadership — about what's shipping, why, and what it means for their teams
  • Develop a working understanding of the PIMS landscape Mission operates across — enough to make informed sequencing and integration decisions in partnership with engineering
  • Serve as the day-to-day translator between the digital experience roadmap and the intelligence platform's capabilities — you don't own the models, but you own where and how their outputs show up for clients and hospital staff

Requirements

  • 5+ years in product management with direct ownership of consumer-facing digital products
  • Demonstrated ability to manage a multi-product roadmap
  • Experience owning products through complex rollouts that require operational change management, not just software launches
  • Clear communicator who can align field, clinical, and executive stakeholder

Qualifications

Required: 5+ years in product management with direct ownership of consumer-facing digital products, demonstrated ability to manage a multi-product roadmap, experience owning products through complex rollouts that require operational change management, not just software launches, clear communicator who can align field, clinical, and executive stakeholder.

Skills

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Benefits

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Pay

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Schedule

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