Product Manager - Content & Partnerships (Healthcare)

About the role

Join our team as Product Manager, Content & Partnerships and lead the strategy, creation, and prioritization of educational content and care partnerships that empower family caregivers of people living with dementia. This role is central to how Cerestidelivers a personalized, highly engaging and effective program. You will own the product vision for Ceresti’s caregiver content and partner ecosystem.

Responsibilities

• Own the product vision and roadmap for caregiver-facing content and care partnerships.
• Translate company goals around caregiver outcomes, engagement, and clinical quality into clear, prioritized product initiatives.
• Set the content strategy: what we build, how it is sequenced, and how it ladders up to caregiver outcomes and business goals.
• Identify and prioritize opportunities to apply AI and personalization to deliver the right content to the right caregiver at the right moment.
• Balance near-term execution with long-term thinking to support a continuously improving content and partner offering.
• Own the content roadmap: decide what content gets created, refreshed, or retired based on caregiver needs, engagement data, and clinical priorities.
• Oversee content production end-to-end, partnering with clinical, coaching, and content production teams to ensure quality, accuracy, and timeliness.
• Define the standards for what “highly engaging” looks like across formats, and continuously raise the bar.
• Ensure content renders correctly and feels native across iOS, Android, smartphones, and tablets, working closely with engineering as needed.
• Build personalized care plans that translate each family’s situation into an actionable plan supported by the right content and resources at the right time.
• Package content into customizable programs that flex to different caregiver journeys, diagnoses, stages, and preferences.
• Use AI and data-driven personalization to tailor the content experience while maintaining empathy and trust.
• Continuously measure and improve how personalization drives engagement, knowledge gain, and caregiver confidence.
• Identify, evaluate, and prioritize high-potential partnerships that meaningfully extend Ceresti’s offering and improve the caregiver experience.
• Own partner relationships from sourcing through integration, ensuring partnerships ladder back to a coherent caregiver experience.
• Partner with legal, clinical, operations, and engineering teams to scope integrations and launch new partnerships.
• Continuously evaluate the partner portfolio and prune or expand based on caregiver value and strategic fit.
• Define clear product requirements, user stories, and acceptance criteria to support efficient delivery by engineering and content teams.
• Work closely with engineering and design to scope, prioritize, and ship features that bring the content and partner roadmap to life.
• Use modern AI tools to accelerate product discovery, prototyping, requirements generation, and iteration while maintaining high standards for clarity, quality, and usability.
• Be hands-on and scrappy. Unblock teams, clarify decisions, and drive momentum when things get ambiguous.
• Collaborate deeply with clinical, coaching, operations, engineering, and design teams to ensure content and partner experiences align with real-world caregiver needs.
• Partner with data and analytics teams to define content, engagement, and personalization metrics, review insights, and incorporate learnings into product decisions.
• Communicate product plans, tradeoffs, and progress clearly to stakeholders and leadership.
• Define, track, and own key content engagement, personalization, and partner-impact metrics.
• Use qualitative caregiver feedback, data analysis, and experimentation to inform decisions and iterate quickly.
• Contribute to improving product management practices, tools, and processes within the Product team.

Qualifications

• Education: BS/BA degree or higher.
• Experience: 3+ years of experience as a Product Manager or equivalent, ideally owning user-facing digital products or experiences.
• Experience: Building content-driven products, content management systems, or personalization systems.
• Experience: Overseeing content production, content strategy, or curated programs is a strong plus.
• Experience: Sourcing, evaluating, or integrating third-party partners is a plus.
• Experience: Shipping mobile experiences across iOS and Android, including phones and tablets, is a plus.
• Skills: Strong track record of working cross-functionally with engineering, design, clinical, and non-technical stakeholders.
• Experience: Translating user needs and business goals into shipped product features and user experiences.
• Experience: Comfort working in fast-paced, ambiguous environments where scrappiness and ownership are required.
• Experience: In healthcare or caregiving is a strong plus.

Skills

• Strong product judgment with a user-centered mindset.
• Strong content sensibility. Ability to recognize what makes content engaging, useful, and trustworthy for caregivers.
• Strong analytical skills.
• Strong judgment around applying AI responsibly in emotionally sensitive user experiences.
• Ability to design intuitive experiences for complex or emotionally sensitive user journeys.
• Excellent written and verbal communication skills.
• Highly collaborative; able to build trust across functions and with external partners.
• Organized, pragmatic, and execution-focused.
• Curious, adaptable, and comfortable learning new domains.
• High integrity, transparency, and ownership mindset.

What We Offer

• Competitive salary and benefits package.
• Opportunities for professional growth and development.
• A collaborative and dynamic work environment.
• Flexible work arrangements and remote work options.
• Access to cutting-edge technologies and tools.
• Opportunity to work with and shape the use of emerging AI technologies in a mission-driven healthcare environment.