Product Manager, Business Agents Growth

Responsibilities

• Define and execute the growth strategy for business agents — from awareness and discovery through activation, retention, and expansion.
• Own the end-to-end onboarding experience to reduce time-to-value for new businesses setting up their agent, and drive activation metrics.
• Partner with the Meta subscriptions team to evolve Business Agents from a free to paid offering, and drive paid business growth.
• Work closely with marketing, sales, and partnerships to craft positioning, launch plans, and GTM motions for new markets and segments.

Qualifications

• 8+ years of relevant industry experience with at least 3 years in Product Management.
• Strong interest in AI.
• Experience with experimentation, growth/funnel optimization, onboarding, or monetization — ideally in a B2B or SMB context.
• Data-driven mindset with comfort running experiments, reading metrics, and iterating quickly.
• Comfort with ambiguity and the pace of a 0→1 org.

About the role

We are an applied AI team that builds agentic solutions for SMBs on Meta's platforms. Our agents are already live with 1.5M+ businesses on WhatsApp and Messenger, who are using our product to manage their conversations, and we're just getting started. This will be a high visibility and impact role — Business Agents are one of Meta's top level company priorities, and a key bet on growing Meta's non-ads revenue.

Minimum Qualifications

• 8+ years of relevant industry experience with at least 3 years in Product Management.
• Strong interest in AI.
• Experience with experimentation, growth/funnel optimization, onboarding, or monetization — ideally in a B2B or SMB context.
• Data-driven mindset with comfort running experiments, reading metrics, and iterating quickly.
• Comfort with ambiguity and the pace of a 0→1 org.

Preferred Qualifications

• Experience with B2B / SMB growth, onboarding, or monetization at scale.
• Experience with subscription, usage-based, or freemium pricing models.
• Track record of driving measurable growth (acquisition, activation, retention, or revenue) through product-led strategies.
• Experience with conversational AI, agents, or messaging products.
• Familiarity with Meta's business tools ecosystem (WhatsApp Business Platform, Messenger, Commerce).
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements).
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies.