Product Manager

About the role

We are seeking a dynamic Product Manager to join our Marketing Team. In this downstream role, you will develop and execute promotional programs aimed at maximizing brand awareness and company performance. Your responsibilities will include creating impactful sales materials, launching strategic marketing campaigns, and driving customer engagement across our portfolio of best-of-breed biologics and revolutionary biotechnology.

Essential Functions

• Execute Marketing Programs: Lead the development and execution of marketing programs and campaigns in collaboration with senior leadership
• Collaborate with Business Partners: Regularly communicate with business partners to evaluate current market segments, track any challenges, and address issues impacting sales performance
• Product Strategy Development: Conduct market research and competitive analysis to develop product strategies. Create presentations and reports to assess the market landscape and inform decision-making
• Create Promotional Materials: Oversee the creation of various promotional materials, such as print, digital, and social media collateral, to support marketing campaigns
• Build Relationships with KOLs: Foster and maintain relationships with Key Opinion Leaders (KOLs) to enhance brand credibility and expand market reach
• Cultivate Customer Relationships: Develop and maintain strong relationships with healthcare professionals to create peer-to-peer educational opportunities and promote product adoption
• Work with Sales Leadership: Collaborate with sales leaders to create marketing briefs, ensuring clear communication and coordination in developing promotional programs
• Support Sales Training: Assist in the development of sales training programs for new hires and provide ongoing process and support materials for the sales team
• Travel Requirements: Travel up to 25% of the time to participate in trade shows, product development meetings, strategy sessions, and vendor meetings as needed.

Qualifications

• Education: Minimum Bachelor's degree in Marketing or related field
• Experience: Minimum of 5 years of experience in a product manager role/relevant marketing role within the biologics industry or medical device industry, preferably in wound care
• Ability to collaborate effectively across cross-functional teams
• Stellar time management and organizational skills
• Willingness to travel up to 25%

What We Offer

• Total Rewards Package: Competitive Salaries, Health, Dental, and Vision Insurance, Retirement Plans, Tuition Reimbursement, Generous Paid Time Off, Employee Assistance Program