Product Manager

About the role

There are 8 open positions.

• Location: New York City
• Employment Type: Full time
• Salary Range: $110K – $160K

Responsibilities

• Define and own Goodie’s brand narrative, positioning, and messaging across all audiences and channels
• Own positioning and messaging for product launches and feature releases
• Maintain competitive intelligence across the AEO, GEO, and broader AI search landscape
• Own top-of-funnel and bottom-of-funnel metrics and report directly to the CEO
• Own Goodie’s AEO and SEO performance directly
• Plan and run paid campaigns with direct, hands-on involvement
• Run a high-velocity experimentation program with clear hypotheses, real statistical rigor, and documented learnings
• Build the measurement stack yourself
• Connect every marketing dollar to revenue with clear, defensible attribution
• Live in the data: build your own models, identify the metrics that matter, and ruthlessly cut the ones that don’t
• Build automations, workflows, and internal tools that multiply marketing throughput
• Use AI tools across the funnel: research, content, outreach, ops, reporting, and competitive intelligence
• Treat the marketing function like a software product: ship, measure, iterate
• Run the day-to-day relationship with the agency partner
• Cook up priorities, assign work, and hold the team accountable to KPIs
• Coordinate across agency functions (paid media, AEO/SEO, content, creative) to ensure integrated campaign execution
• Treat the agency as an extension of your team and execute alongside them, not above them

Requirements

• 5+ years in growth, performance marketing, or hybrid marketing roles, ideally at an early-stage B2B SaaS company; clear track record of owning a growth number and hitting it
• Hands-on technical comfort: you can set up tracking and attribution infrastructure, build and iterate on landing pages without waiting on engineering, and build your own data models without needing someone to create a dashboard for you
• Deep SEO background with hands-on AEO or GEO experience, or a strong intuition for how AI models surface and cite brand content; experience running a structured experimentation program with clear hypotheses and documented learnings
• Proven, daily use of AI tools across your own workflow, and experience or clear trajectory towards managing a team to clear KPIs
• Exceptional storytelling ability: you can translate complex technology into compelling narratives for customers and the broader market

Qualifications

• BSc in Computer Science, Engineering, or a relevant field

Skills

• Experience as an early or founding marketing hire at a high-growth startup
• Direct expertise in AEO, GEO, SEO, or AI search marketing
• Familiarity with Goodie’s space: martech, SEO platforms, or AI-native products
• Experience building or scaling a marketing function from an early foundation
• Experience managing a team to clear KPIs
• Prior experience in Sales or Business Development

Benefits

• EEO & Compensation Transparency Statement

Pay

$110K – $160K

Schedule

Full time

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