Product Manager, Acquisition

About the role

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us! We're looking for an experienced Product Manager to accelerate Figma's user acquisition and top-of-funnel growth. As part of the Growth organization, you'll own how new users discover, learn about, and decide to start using Figma - from our logged-out experiences to how we show up across emerging discovery channels. This is a full time role that can be held from one of our US hubs or remotely in the United States.

Responsibilities

• Work closely with cross-functional partners to develop and execute on a strategy for driving new user acquisition across Figma's product suite
• Build a portfolio of experiments and new features around the logged-out and sign-up experience that help users discover and decide to try Figma
• Build and optimize systems that improve Figma's visibility in both traditional search and generative search experiences
• Collaborate with Growth Marketing to enable rapid experimentation, better measurement, and deeper product–marketing integration
• Own the EDU product strategy, helping students and educators discover Figma early and grow into lifelong users, especially of our AI products

Requirements

• 5+ years of product management experience
• Experience leading major product or growth initiatives across user-facing products
• Demonstrated ability to connect team-level work to broader business and user value through metrics
• Strong cross-functional collaboration skills, both within the product development organization and with marketing/business functions
• Deep user empathy, with the ability to navigate and understand complex product spaces

Skills

• Demonstrated understanding of AI-powered product development trends and their implications for our industry
• Track record of delivering impact through data-driven experimentation and strategic bets

Benefits

• Equity to employees
• Competitive package of additional benefits, including health, dental, and vision coverage
• Retirement benefits with company contributions
• Parental leave and reproductive or family planning support
• Mental health and wellness benefits
• Paid time off
• Paid sick leave, holidays, and other leave benefits in compliance with applicable federal, state, and local laws, including the requirements of the Washington Minimum Wage Act and related regulations
• Exempt employees are eligible for employer‑provided paid flexible PTO in addition to flexible paid sick leave
• Additional benefits may include company recharge days, cell phone and home internet reimbursements, and a number of lifestyle spending accounts
• Figma also offers sales incentive compensation for most sales roles and an annual bonus plan for eligible non-sales roles

Pay

Annual Base Salary Range: $169,000—$303,000 USD

Schedule

Full time role that can be held from one of our US hubs or remotely in the United States.