Product Line Manager
KIOTI Tractor · Wendell, NC · 1 wk ago
MarketingFull-time
Key Responsibilities
- Evaluate current product development pipeline and further refine the CCE road map.
- Lead business case development by establishing end user needs and market acceptance.
- Establish requirements documents for new products (specifications, components, features, etc.).
- Collaborate with the Finance Department to establish pricing models, programs, and financial measurements for new products.
- Support technical teams in development of owner’s manuals and other end user collateral.
- Gather voice of customer and act as the voice of customer during product development.
- Develop the market research strategy.
- Develop strategies for increasing market share and maximizing sales.
- Absist the Sales Department with identifying market opportunities and program strategy development.
- Participate in corporate trade shows to promote KIOTI products and increase brand awareness.
- Create internal and external training materials as needed.
- Provide product competitive analysis on all aspects of the business (strategy, pricing, programming, etc.).
- Maintain the product pricing and option configurations strategy.
- Prepare monthly, quarterly, and annual reports as needed.
- Manage new product development process across multiple departments.
- Coordinate the setup of tests on completed implements installed on various models and analyze results.
Qualifications
- Bachelor’s Degree plus 5-7 years of related business experience in the construction equipment industry.
- 3-5 years of experience in product development, engineering, or product marketing.
- Advanced capability with various software packages, particularly Microsoft Excel, Word, and PowerPoint.
- Ability to independently plan and prioritize multiple projects with attention to detail and work collaboratively across functional areas.