Product Lead
About the role
We are PMG, a global independent marketing services and technology company that inspires people and brands to achieve greatness. We have been recognized as Best Places to Work by Ad Age and Fast Company, and our work spans 85+ countries for brands like Apple, Nike, and Whole Foods.
Responsibilities
Own the roadmap for Alli's platform
Use a data-driven approach to identify product opportunities and deliver solutions that improve user outcomes
Understand how product, engineering, and media teams work together to drive marketing objectives
Identify and develop new product opportunities using AI and data science-based models
Work with external third parties (e.g., Google, Amazon, OpenAI) to assess partnerships and licensing opportunities
Evaluate AI-based partnerships
Collaborate with executives to align product vision and strategy
Responsible for product planning and execution throughout the product life cycle
Engage users and drive adoption through various marketing activities
Manage a portfolio of concurrent product projects, quality of deliverables, dependencies, and outcomes
Conduct research, gather, and document product and customer requirements
Work cross-departmentally to scope costs, time, and capacity for requests
Work with UI/UX team to design flows, prototypes, sketches, and high-fidelity visuals for your features
Ideate and brainstorm solutions
Conduct testing to improve software quality
Provide content for product line and marketing communications
Requirements
Bachelor’s Degree or equivalent work experience
4+ years of related work experience in an advertising agency and/or in a product-focused role within a technology-based organization
4+ years of experience working with customer data, martech data sets, and/or digital advertising platforms
Strong stakeholder management skills
Past experience with Keynote/PowerPoint for product marketing presentations
Passion for understanding users and their behavior
Experience with LLMs and prompt engineering and/or data science modeling
Experience managing the end-to-end product lifecycle
Self-motivated; keen interest in learning new tools and technology
Qualifications
Nice to have qualifications:
Experience with analytics tools such as: Pendo, Mixpanel, and Google Analytics
Skills
Data-driven approach
Product management
Collaboration across departments
Stakeholder management
Customer data analysis
AI and data science modeling
Product lifecycle management
UI/UX design
Testing and quality assurance
Marketing communication
Benefits
Professional Development
Generous Time Off
Parental Leave
Retirement & Pension Plans
Fertility and Family Support
Healthcare
Pet Insurance
Lifestyle Spending Accounts
Commuter Benefits
Annual Bonus
Volunteering Opportunities
AI Enterprise License
Pay
Competitive salary and benefits package
Schedule
Full-time position