Product Founder - Ventures

About the Role

Electronic Arts Ventures Group is launching a new wave of incubation—small, fast-moving teams exploring 0 → 1 product opportunities. As a Product Founder, you'll be the driving force behind one of these new ventures, partnering with a Technical Architect to rapidly build, test, and launch a new sports product from the ground up.

This role is not a traditional Product Manager. It requires a founder mindset with equal strength across product strategy, business leadership, customer validation, and hands-on product development.

What You'll Do

• Partner with a Technical Architect to ideate, prototype, and launch a new sports product from scratch
• Move quickly from concept to working product—prioritizing speed, learning, and iteration over perfection
• Define the product direction, user experience, and core feature set
• Lead hands-on product development—including ownership of the client experience using AI-assisted coding tools (e.g., Claude Code and similar agents)
• Make high-quality product decisions with limited data—balancing intuition, user feedback, and experimentation
• Design and execute the initial go-to-market strategy
• Identify early users, test positioning, and iterate toward product–market fit
• Establish feedback loops that inform rapid product evolution
• If the product gains traction, transition from prototype to scalable product
• Evolve systems, processes, and roadmap to support growth
• Continue refining the experience to deepen engagement and retention
• Capture and share insights on product decisions, user behavior, and ways of working
• Help build a repeatable incubation model within EA Ventures
• Keep Ventures leadership, finance, and key partners informed on progress, risks, and opportunities
• Communicate clearly and effectively—bringing stakeholders along on the journey without slowing down execution

What You Bring

• 5+ years of experience building and launching products from 0 → 1—whether as a founder, early-stage product leader, or builder in a startup environment
• Product instincts—you know how to identify what matters most and focus effort
• Comfort being hands-on with building—experience using modern AI tools to prototype or develop product experiences
• Operate with high autonomy and low structure—you create clarity where it doesn't exist
• You move quickly, learn fast, and iterate relentlessly
• Strong communication skills—you can articulate vision, decisions, and trade-offs to diverse stakeholders
• Experience with sports, gaming, or interactive entertainment

Bonus Points

• Founder or startup experience (especially taking a product to product–market fit)
• Experience building consumer-facing products in sports, social, or entertainment
• Familiarity with AI-assisted development workflows or agent-based tooling
• Experience scaling products post-launch (growth, retention, monetization)

Why Join Us

• Build something new from scratch—with the backing of EA's resources, reach, and IP
• Operate like a founder without starting from zero alone
• Shape the future of sports and interactive entertainment through rapid experimentation
• Help define how EA incubates the next generation of breakout products

Pay

California (depending on location e.g. Los Angeles vs. San Francisco): $165,000 - $256,000 USD

Benefits

• Paid time off (3 weeks per year to start)
• 80 hours per year of sick time
• 16 paid company holidays per year
• 10 weeks paid time off to bond with baby
• Medical/dental/vision insurance
• Life insurance
• Disability insurance
• 401(k)
• Certain roles may also be eligible for bonus and other incentive programs