Product Enablement Manager

Job Summary

Astound Business Solutions is seeking a dynamic and strategic Product Enablement Manager to support successful product marketing, sales enablement, and product enhancement across our comprehensive suite of enterprise Connectivity, Internet, Unified Communications (UCaaS), Cloud Networking, and Advanced Services products.

Duties And Responsibilities

• Partner with Marketing to develop compelling messaging, positioning, and value propositions for Astound’s enterprise product families
• Contribute to the creation of collateral including brochures, web content, videos, and case studies
• Support competitive analysis and market research to refine enterprise product narratives and enhance enterprise product offers
• Help ensure alignment of product messaging across all customer touchpoints
• Work with training teams to assist in the development of sales training programs, playbooks, and battlecards tailored to Astound’s product portfolio
• Maintain a repository of customer facing sales assets including presentations, how-tos, and guides that articulate product benefits, differentiate from competitors, and help close deals
• Collaborate with sales leadership to identify gaps and opportunities in product knowledge and selling strategies to enhance positioning and discovery
• Receive and assess best practices from sales, sales engineering, and advanced services team to identify priorities focus areas for product enablement refinement that help drive pre-sales efficiency and increased customer satisfaction
• Track usage and effectiveness of product enablement materials and iterate based on feedback
• Collaborate with Product Management and Marketing to coordinate enterprise product go-to-market (GTM) strategies for new and enhanced products
• Facilitate development of readiness checklists for offerings such as Ethernet, DIA, Hosted Voice, Ascend UC, Cloud Contact Center, SD-WAN, and Businesses Wi-FI
• Help ensure cross-functional alignment across Sales, Marketing, and supporting teams to facilitate accurate product documentation
• Track and review internal product documentation, FAQs, and training materials for thoroughness and accuracy
• Monitor and review post-launch performance and feedback from teams to help inform future enhancements

Requirements/Qualifications

• Education: Bachelor’s Degree
• Experience: 5+ years of experience in product marketing or product management within telecom, SaaS, or technology sectors
• Knowledge, Skills And Abilities: Strong understanding of telecom solutions including fiber connectivity, UCaaS, cloud networking, and managed services; Excellent communication, project management, and cross-functional collaboration skills; Ability to translate product features into customer-centric benefits