Product Education & Community Lead
Product Fluency
You go deep on the product, then turn that depth into content people actually retain—across formats, for both customers and the internal team.
Sales Enablement
You translate product depth into sellable units, and you own demo quality and demo-to-close conversion as outcomes, not activities.
Siena Academy
The curriculum, certifications, workshops, and learning paths—public and private. The goal is for it to become the resource people in CX AI point to.
Customer Onboarding
The path from contract signed to first value: documented, repeatable, and shorter than it is today, across every segment.
Internal Team Education
Every new hire ramps through your program. Every product release becomes a learning moment within 48 hours of ship, not a Slack post that scrolls away.
Community
AI Labs, Siena Renaissance, founder voices, the customer council. Today it's events and one-off moments. You build the system that turns customers and prospects into a flywheel.
Success Metrics
In 90 Days:
- You know the product cold and the team knows it because of you.
- Every new hire ramps through your program, and every release lands as a learning moment inside 48 hours of ship.
- Demos are sharper and demo-to-close is measurably up.
- Battle cards, objection handling, and vertical demo scripts shipped for the top 3 verticals.
- Siena Academy v2 is live. Core curriculum shipped, with the first cohort of customers and team members through it.
- Onboarding from signed to first value is documented, repeatable, and measurably shorter than today.
- One-to-many product workshops run weekly - activating customers, teaching them to use the platform properly, and expanding them into new use cases and SKUs.