Product Director, Video Products

About the role

Cantina is a social AI company focused on developing advanced real-time models for expression, personality, and realism. Our flagship product, Cantina, transforms how people tell stories, connect, and create through AI-driven video content.

Responsibilities

• Own all video products at Cantina, from ideation to launch, ensuring a seamless creator experience.
• Partner closely with engineering, client teams, design, and data to ship high-quality video features.
• Work closely with the executive team on strategy, prioritization, and roadmap decisions.
• Talk to creators and users directly to gather feedback and insights for iterative product improvements.
• Define and iterate on video creation and editing workflows, including trimming, effects, filters, publishing, and sharing.
• Balance short-term execution with long-term product strategy to scale Cantina’s video platform.
• Ensure all video products are intuitive, performant, and meet the expectations of a diverse creator base.

Requirements

• 7+ years of experience in product management, ideally with 3+ years in video creation tools, video editing, or video platform products.
• A strong understanding of consumer video products and workflows (CapCut, Instagram Reels, iMovie, TikTok, or similar).
• An interest and familiarity with AI or generative media, with the ability to understand model capabilities as they apply to video creation.
• A founder mentality: resourceful, hands-on, and comfortable navigating ambiguity.
• Experience with real-time video rendering, AI-driven video effects, or mobile video UX.
• A strong collaborator who can work across engineering, design, data, and leadership teams.
• A student-of-the-craft mindset: eager to learn existing systems, enhance workflows, and avoid unnecessary rewrites.
• Excellent communication skills, able to convey complex concepts to technical and non-technical stakeholders.
• Experience shipping major product verticals in a startup or early-stage environment.
• A deep personal interest in video creation and storytelling.

Qualifications

• Strong understanding of consumer video products and workflows (CapCut, Instagram Reels, iMovie, TikTok, or similar).
• An interest and familiarity with AI or generative media, with the ability to understand model capabilities as they apply to video creation.
• A founder mentality: resourceful, hands-on, and comfortable navigating ambiguity.
• Experience with real-time video rendering, AI-driven video effects, or mobile video UX.
• A strong collaborator who can work across engineering, design, data, and leadership teams.
• A student-of-the-craft mindset: eager to learn existing systems, enhance workflows, and avoid unnecessary rewrites.
• Excellent communication skills, able to convey complex concepts to technical and non-technical stakeholders.
• Experience shipping major product verticals in a startup or early-stage environment.
• A deep personal interest in video creation and storytelling.

Skills

• Product management experience, especially in video creation tools, video editing, or video platform products.
• Understanding of consumer video products and workflows (CapCut, Instagram Reels, iMovie, TikTok, or similar).
• Familiarity with AI or generative media, with the ability to understand model capabilities as they apply to video creation.
• Experience with real-time video rendering, AI-driven video effects, or mobile video UX.
• Collaboration skills across engineering, design, data, and leadership teams.
• Communication skills to convey complex concepts to technical and non-technical stakeholders.
• Experience shipping major product verticals in a startup or early-stage environment.
• A deep personal interest in video creation and storytelling.

Benefits

• Competitive salary and generous company equity.
• Medical, dental, and vision insurance – 99.99% of premiums covered by Cantina.
• 42 days of paid time off, including: 15 PTO days, 10 sick days, 15 company holidays, and 2 floating holidays.
• Generous parental leave & fertility support.
• 401(k) retirement savings plan.
• Lifestyle spending account – $500/month to use however you’d like.
• Complimentary lunch and snacks for in-office employees.
• One Medical membership, and more!