Product Director, Patient and Nurse Marketing, DARZALEX

About the role

Johnson & Johnson is recruiting for a Product Director, DARZALEX® Patient and Nurse Marketing, located in Horsham, PA. The Product Director will shape patient and nurse marketing programs in an area of rapid scientific advancement and meaningful patient need, focusing on optimal patient and nurse support and activation strategies.

Responsibilities

• Lead development and execution of patient and nurse marketing strategy for DARZALEX®, translating insights into clear priorities, integrated plans, and measurable programs.
• Shape the patient and nurse education, activation, and support strategy, ensuring programs address critical information needs, treatment expectations, access/support barriers, and key moments across the patient journey.
• Drive engagement across channels by identifying opportunities to improve the patient experience, strengthen content and media effectiveness, and connect brand-specific efforts into a more cohesive patient approach.
• Serve as a strategic cross-functional leader across Medical, Legal, Regulatory, Market Research and Analytics, Advocacy and Communications, Media Excellence, Field, Patient Support, agency partners, and hematology teams to build alignment, remove barriers, and deliver compliant, patient-centered solutions.
• Use patient and nurse insights, market research, performance analytics, and stakeholder feedback to evaluate program impact, guide investment decisions, and continuously optimize education, support, and engagement strategies.
• Contribute to annual brand and portfolio planning by identifying patient and nurse marketing opportunities, informing resource allocation, and helping shape the future patient and nurse experience for DARZALEX®.

Requirements

• A minimum Bachelor’s degree is required; MBA or advanced degree in related field is helpful.
• A minimum of 7 years of relevant business experience, including pharmaceutical and healthcare knowledge.
• A minimum 5 years' experience in Sales, Marketing, Managed Care Account Management, Pricing and/or related fields and/or experience in a qualified leadership development program.
• Proven proficiencies in marketing, project management, and clear communication.
• Ability to travel up to 20%, which may include overnight and weekend travel.

Qualifications

• People leadership experience.
• Experience in oncology.
• Product launch experience.
• Previous sales experience.
• Demonstrated commitment to learning emerging technologies, such as AI, through exploration, iteration, and applying new tools over time.

Preferred Skills

• Advertising
• Brand Identity
• Brand Positioning Strategy
• Brand Reputation Management
• Budget Management
• Content Management
• Customer Intelligence
• Data Analysis
• Design Mindset
• Execution Focus
• Financial Analysis
• Interpersonal Influence
• Marketing Campaign Management
• Organizing
• Performance Measurement
• Public Relations (PR)
• Sales Promotions
• Social Media Management
• Tactical Planning
• Technical Credibility