Product Director, Immunology (IPS) Channel Strategy
About the role
At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. The Product Director, Channel Strategy will be based in Horsham, PA and will play a critical role in shaping and executing channel strategies that support key Immunology brands. This role reports within the Marketing function, specifically Channel & Partner Marketing, and is classified as a Professional position.
Responsibilities
- Develop and execute channel strategies that support brand performance across integrated systems, organized customers, and other key account types.
- Build a deep understanding of customer needs, care-model dynamics, economic drivers, decision processes, and population-level priorities within key channels; translate insights into clear strategic recommendations.
- Partner with Value & Evidence and Medical Affairs to shape compelling, evidence-based value narratives tailored to priority customer segments.
- Define key metrics, assess channel performance, and optimize strategies through ongoing analysis and customer feedback.
- Develop tools, resources and training to support IAT field execution and maximize impact.
- Identify, develop, and test scalable channel solutions, pilots, and new models that enhance brand value and support portfolio growth.
Qualifications
- B.A. or a B.S. degree is required; an MBA or an advanced degree is helpful but not required.
- Minimum of 7 years of relevant experience required.
- Sales or sales leadership experience is preferred.
- Market access experience is preferred.
- Ability to be innovative, creative, enthusiastic, and strong analytically, with excellent overall business insight, is fundamental.
- Validated experience launching innovative marketing solutions.
- Demonstrate excellent leadership and communication skills with a heightened ability to collaborate and work with a team to be successful.
- Experience of managing multiple demands and priorities on time, leading teams, gaining alignment and driving decision-making is crucial to the success of this position.
- This position may require up to 25% domestic and/or international travel.
Skills
- Brand Positioning Strategy
- Commercial Awareness
- Competitive Landscape Analysis
- Content Creation
- Customer Intelligence
- Data Analysis
- Execution Focus
- Financial Analysis
- Marketing Campaign Management
- Marketing Policies and Procedures
- Market Research
- Problem Solving
- Process Improvements
- Program Management
- Sales Channels
- Tactical Planning
- Technical Credibility
- Technologically Savvy
- Trade Marketing