Jobs · Marketing · Georgia

Product Development Manager

Any Lab Test Now · Atlanta, GA · 2 wk ago
HybridMarketingFull-time

Position Summary

The Product Development Manager supervises the end-to-end evaluation, launch, and lifecycle management of new products and services within our direct-to-consumer healthcare franchise network. Serving as the primary project manager, this role drives growth by coordinating cross-functional teams and external partners from initial concept through execution and performance monitoring.

Essential Duties And Responsibilities

  • Research and evaluate new laboratory testing services, wellness offerings, and healthcare products that align with organizational growth objectives.
  • Evaluate prospective laboratory and vendor partners to determine strategic fit, operational readiness, service quality, and commercial viability.
  • Cook up product feasibility reviews, monitor post-launch performance/metrics, and analyze utilization trends to recommend ongoing lifecycle improvements.
  • Serve as the primary project manager for new product and service introductions, maintaining project plans, timelines, and milestones.
  • Ensure all launch deliverables meet organizational standards and proactively mitigate project risks.
  • Develop launch materials, operational documentation, and franchise support resources to facilitate successful implementations.
  • Act as the primary liaison for new laboratory, wellness, and service provider relationships, managing onboarding, communication, and performance monitoring.
  • Facilitate negotiation and implementation of product-related operational requirements with external partners.
  • Partner with internal teams (Marketing, Operations, Training, IT, Compliance) to ensure alignment on positioning, implementation, and system requirements.
  • Support franchise owners and staff during launch periods, serving as a subject matter expert for assigned products and services.
  • Work with leadership to support departmental strategic initiatives and special projects.

Required Skills/Abilities

  • Bachelor’s degree in Business, Marketing, Healthcare Administration, Life Sciences, Project Management, or a related field.
  • Minimum of 3 years of experience in healthcare-related project management, product development, product marketing, or a similar role.
  • Demonstrated experience managing multiple projects simultaneously in a fast-paced environment.
  • Strong organizational and project management skills with exceptional attention to detail.
  • Excellent written, verbal, and presentation communication skills.
  • Able to collaborate effectively with cross-functional teams and external partners.
  • Strong analytical and problem-solving capabilities.
  • Proficiency with Microsoft Office Suite, Google Workspace, and project management tools.
  • Up to 10% travel required for conferences, training events, vendor meetings, franchise meetings, and other business activities.
  • Possess exceptional interpersonal skills, with the ability to convey information clearly through various channels, including telephone, digital conferencing, and professional writing.
  • Experience in laboratory testing, diagnostics, healthcare services, wellness services, or related healthcare industries preferred.
  • Product launch or commercialization experience preferred.
  • Familiarity with direct-to-consumer healthcare models preferred.
  • Experience working with third-party vendors, laboratories, or healthcare service providers preferred.

Physical Demands and Work Environment

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions. Office environment
Prolonged periods sitting at a desk and working on a computer.
Must be able to lift up to 15 pounds at times.
Flexible work from home options available.

This is an independently owned and operated franchise location. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of that franchise. All inquiries about employment at this franchise should be made directly to the franchisee, and not to Any Lab Test Now Corporate.

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