Product Development Manager
Job Summary
CFNA is a leader in financial services, committed to delivering innovative credit solutions that meet the evolving needs of our customers. As we expand our portfolio, we are seeking a Product Development Manager to lead the creation and launch of next-generation credit card products. This role is key to driving innovation, differentiating our offerings, and capturing new market opportunities.
Responsibilities
Develop and execute the product roadmap for each of CFNA’s credit products.
Own the end-to-end lifecycle of new product initiatives—from concept through design, pilot, launch, and scaling.
Build business cases with financial modeling, customer insights, risk assessments, and competitive analysis to secure buy-in from Executive Team.
Ensure products launch on time, within regulatory requirements, within budget, and with strong adoption strategies.
Partner with cross-functional teams (Finance, Analytics, Marketing, Technology, Risk, Compliance, Operations) to bring innovative products to market.
Innovation & Concept Development
Identify market trends in the payments industry, competitive gaps with existing products and customer needs to guide product enhancements and innovation.
Drive ideation and concept creation for new credit card products, features, and customer experiences.
Develop compelling value propositions that address unmet customer needs and differentiate our brand from the competition.
Customer-Centric Design
Leverage customer research, feedback, and testing to shape product concepts to meet the needs of our cardholders.
Champion design-thinking and customer journey mapping to deliver best-in-class experiences.
Continuously refine offerings based on pilot learnings and post-launch performance.
Strategic Influence
Serve as the innovation champion within the credit card business, inspiring new ideas and approaches.
Present product visions, prototypes, and business cases to executives and stakeholders.
Build external partnerships (fintechs, networks, loyalty providers, digital platforms) to accelerate innovation.
Qualifications
Bachelor’s degree in Business, Finance, or related field.
7+ years of experience in credit card product development, corporate strategy, or related roles.
Proven track record in modeling, launching, and managing successful credit card products.
Strong understanding of credit card economics and payment network operations.
Excellent leadership, communication, and project management skills.
Strong collaboration and relationship management abilities.