Product Design Lead
About the role
Carrot is the leading global fertility and family care platform, built on intelligent care orchestration: the right clinical guidance, at the right moment, in the context of each member’s life. Trusted by more than a thousand multinational employers, health plans, and health systems, Carrot's comprehensive clinical program delivers industry‑leading cost savings for plan sponsors and award‑winning experiences for millions of people worldwide. The Lead Product Designer will own design from concept through execution for mobile app priorities, reporting to the Director of Product and serving as the design lead for the team while pairing with other product designers. The work spans deep dives into individual mobile‑first experiences (e.g., Sprints, the program for members working on metabolic health alongside fertility, pregnancy, and menopause care) and designing how distinct pieces of the member experience fit together into one seamless mobile product. Engagement and retention are central; the designer will shape experiences that members return to because they are useful, respect their time, and feel non‑judgmental.
Responsibilities
- Own mobile design end to end — concept through high‑fidelity execution on iOS and Android.
- Bring the pieces together — design the information architecture and navigation that make distinct parts of the member experience feel like one product.
- Design for return, not just first use — drive adoption and retention through experiences that earn a member's attention daily, weekly, and monthly.
- Make complexity feel simple — turn large, dynamic, nuanced information into something members trust at a glance.
- Partner closely with our Content Designer so visual and written communication land as one experience.
- Ground decisions in evidence — run qualitative and quantitative research, and use it to back what we build.
- Grow our design system with accessibility, consistency, and scalability in mind.
Requirements
- Bachelor's Degree
- 10+ years in product/UX design, with a portfolio of mobile‑first work and end‑to‑end ownership of complex, multi‑step journeys
- Experience building and working on consumer apps focused on daily and weekly active usage
- Track record designing for engagement and retention — habit formation, behavior change, wellness, or similar
- AI as a core part of your design practice, plus experience designing AI‑powered product experiences
- Systems thinking to create experiences that feel clean and simple for users
- Strong visual and interaction craft, hands‑on prototyping, and fluency with building products people love to use
- Experience leading user research or usability testing
Qualifications
- Experience with behavior change frameworks or gamification
- Experience helping teammates develop as designers
- Empathy and sensitivity to the challenges of healthcare journeys
Skills
- Visual and interaction design
- Hands‑on prototyping
- User research and usability testing
- Information architecture and navigation design
- Design system contribution (accessibility, consistency, scalability)
- AI‑integrated product design
- Systems thinking for simple, clean experiences
Benefits
- Mission‑driven company focused on expanding access to fertility and family‑forming care globally
- High‑growth environment where leaders are empowered to shape strategy and drive impact
- Competitive compensation, equity, and comprehensive benefits
- Flexible Time Off and a culture that actively encourages employees to recharge
- Comprehensive parental leave and family‑forming benefits
- Collaborative, inclusive, and values‑driven culture
- Opportunity to work alongside passionate, thoughtful teammates committed to improving healthcare outcomes worldwide
Pay
- Starting base salary range: $145,000‑$170,000
- Total Rewards package includes health and wellness benefits, retirement savings plans, short