Product Demand - Marketing Senior Manager

About the role

At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always.

Responsibilities

• Strategic Campaign Development & Coordination
  • Integrated Campaign Management: Developing comprehensive briefs and implementing integrated marketing campaigns designed to boost lead generation, pipeline velocity, customer acquisition, and revenue growth across Global Enterprise (GE), Public Sector (PS) and Business Market (BM) segments.
  • Cross-Functional Governance: Serving as the central point of coordination between Product Marketing, Segment Marketing, Field Marketing, Integrated Marketing and creative execution teams in development and execution of growth campaigns. Establishing clear communication channels and regular governance processes to provide campaign updates, align on objectives, and track execution.
  • Continuous Feedback Loop: Proactively engaging with field marketing and solutions teams to assess growth opportunities, actively solicit feedback on campaign performance, and rapidly iterate on tactics.
• Tactical Growth Execution & Messaging Guidance
  • Strategy-to-Tactics Translation: Taking overarching value propositions from Product Marketing and converting them into concrete, multi-touch growth campaigns.
  • Messaging & Creative Guidance: Providing creative guidance based on strategic messaging for growth campaign development that highlights Verizon’s unique value, addresses key customer friction points, and demonstrates Verizon’s value proposition.
  • TDM-to-IP Migration Campaigns: Planning and executing time-sensitive migration campaigns to transition from legacy TDM/copper networks to modern fiber, Ethernet, and advanced wireless solutions.
  • Content development: Partnering with third parties and stakeholders in the development of meaningful content to drive demand in programmatic and syndication efforts.
• Segmentation & List Development
  • Audience Segmentation: Working with database marketing to build, refine, and maintain granular target lists derived from Verizon customer base analytics.
  • List Enrichment & AI Capabilities: Utilizing internal customer databases and AI resources to size the addressable market and develop targeted campaign lists.
• Sales Enablement, Market Feedback & Performance Tracking
  • Sales Enablement Kits: