Product Commercialization Lead

About the role

This is a contract -2-3 month to FTE opportunity.

Key Responsibilities

• Engage with clients and prospects to identify needs, gaps, and emerging opportunities
• Translate client requirements into product specifications and enhancement requests
• Develop use cases and playbooks demonstrating Hypha’s value in real-world applications
• Partner with sales and account teams to prepare materials, insights, and analyses that showcase product impact
• Ensure commercial strategy and product development remain synchronized across planning cycles
• Data & Insights Support for Commercial Use
• Dive deeply into Hypha panel data to uncover insights and narratives for sales and marketing applications
• Build custom analyses for strategic client pitches and partnerships
• Collaborate with marketing to create thought leadership and category insights
• Translate complex data into clear, compelling product narratives and proof points
• Cross-Team Leadership
• Serve as the commercial voice within the product organization
• Partner closely with product managers, data scientists, and engineers to inform development priorities
• Communicate product roadmap updates and upcoming releases to commercial stakeholders in a clear, actionable format

Qualifications

• Experience & Background: 5+ years in product strategy, solutions consulting, sales engineering, or product marketing
• Background in analytics, media measurement, ad tech, or a related data-driven industry
• Proven ability to translate market feedback into product direction
• Track record of success collaborating across product and commercial teams in a fast-paced environment
• Familiarity with audience measurement, consumer behavior analysis, or media research

Skills & Capabilities

• Strong communicator with ability to explain technical concepts to non-technical audiences
• Exceptional analytical thinker with ability to distill patterns and insights from complex feedback
• Skilled in client engagement and solution shaping
• Proficient in analyzing large structured datasets and developing insight-rich summaries
• Strong prioritization and decision-making skills aligned with product roadmap management
• Working knowledge of SQL, Python, or other data tools (or demonstrated ability to learn quickly)
• Deep curiosity about media ecosystems—streaming, television, and digital