Product Brand Designer

About Us

White Circle is an AI Safety company building the safety, reliability, and optimization layer for AI systems. At the core of our platform are policies – simple natural-language rules that define what an AI model should and shouldn't do. We automatically test, enforce, and continuously improve these policies at scale.

• We've raised $11M from top funds, founders, and senior leaders at OpenAI, Anthropic, HuggingFace, Mistral, DeepMind, Datadog, Sentry, and others
• We process over one hundred million API calls every month
• We fine-tune and train our own LLMs so they run faster and cheaper than any open or proprietary model
• We're a small, highly focused team. If you want to work deeply on hard problems, see your work ship to production quickly, and influence how AI safety is actually built – you're the one we need.

What you'll do

• Design landing pages from the first idea to polished, responsive final designs
• Develop visual languages, patterns, graphic systems, and illustrations that can be used across the website and product
• Help evolve the White Circle brand and turn it into something people recognise across different surfaces
• Bring brand ideas into the product, and find ways for the product itself to express the brand
• Create concepts for motion, interactions, animations, and other dynamic experiences
• Design visuals for launches, campaigns, social, events, and other brand moments
• Explore new visual directions and turn rough ideas into strong creative concepts
• Work closely with product, engineering, and research teams to make sure ideas actually make it into the product
• Move comfortably between concept, art direction, and pixel-level execution

You'll fit in if

• You have a strong portfolio across brand and digital design, especially web
• You have excellent visual taste and care deeply about typography, composition, layout, and details
• You know how to design for the web and understand responsive layouts beyond just designing desktop screens
• You're comfortable creating graphics and illustrations and experimenting with different visual styles
• You understand motion and can think about how a static visual idea could move and behave
• You can take a project from a rough concept to a polished final result without needing every step defined for you
• You're curious about technology, AI, and what's happening at the intersection of design and software
• You communicate clearly, work independently, and move quickly

A big plus

• Motion design skills
• Experience with 3D
• Creative coding or generative design
• Ability to prototype ideas in code

Why White Circle

• Small team that moves fast
• No corporate, no politics
• Meaningful equity package
• Paid time off in line with your local regulations, no matter where you work from
• All the hardware, subscriptions, tools, and services you need
• Team off-sites twice a year: we've recently been to the Alps and to Saint-Tropez

Process

• Intro call
• Design take-home task
• Interview with Head of Design, Elena
• Final interview with CEO, Denis