Product Activation Manager, Partner Sales, YouTube Business

This role may also be located in our Playa Vista, CA campus. Preferred working locations: New York, NY, USA; Los Angeles, CA, USA; San Bruno, CA, USA.

Minimum Qualifications

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in management consulting, business strategy, product support, and strategy.
• 4 years of experience working with executive stakeholders.

Preferred Qualifications

• 3 years of experience working with top publishers in a product activation or product support role coordinating product launches across multiple product teams.
• Experience with Google Ads, Display and Video 360, Search Ads 360, YouTube, or similar digital advertising campaigns and platforms.
• Experience with the ad tech landscape and business models.
• Experience managing complex projects across multiple functions and product areas.
• Understanding of the YouTube ecosystem (viewers, creators, advertisers) and products.
• Excellent communication, attention to detail, and cross-functional coordination skills.

About the Role

The YouTube Business Product Activation Team is responsible for bringing product to market and market to product. The team works closely with both business and product leaders to scale adoption of YouTube products across the partner and creator ecosystem. Core capabilities include:

• Designing go-to-market strategies.
• Identifying and prioritizing product activation opportunities across the business.
• Ensuring launch readiness.
• Defining and driving execution on product activation across segments.
• Understanding needs of partners and creators to provide Product teams with market feedback and prioritization to shape product roadmaps.
• Developing content strategy.
• Collecting and synthesizing user feedback.
• Tracking performance.

The YouTube Partner Sales Go-To-Market Strategy (GTMS) team is responsible for the performance of the YouTube Partner Sales program, which spans TV, Film, News, Music, Kids, and Creator ecosystem partners. The team creates and maintains program architecture, develops go-to-market strategies, and supports strategic partner managers (SPMs) and YouTube Partner Sellers to improve their selling capabilities across the full suite of YouTube products.

Responsibilities

• Set the go-to-market strategy, including influencing cross-functional executive stakeholders and driving execution on product and business priorities.
• Work cross-functionally with Content Partnerships, Product Managers, Finance, and more to shape Partner Sales product strategy, craft go-to-market strategies, develop communications for new products, and synthesize global market feedback.
• Develop insights reports that highlight top user and partner issues and business opportunities that the product should prioritize.
• Deliver C-level presentations for major program updates or decision points, supporting critical product launches and managing evaluation and internal approval processes.
• Lead cross-functional working groups and institute processes to track and optimize key projects.

Pay

US: $152,000 - $221,000 (USD) + 15% bonus target + equity + benefits.