Producer, Emerging Digital Platforms
Sega of America, Inc. · Burbank, CA · 1 mo ago
HybridMarketingFull-time
Duties And Responsibilities
- Manage and execute assigned daily project workflows and submission processes, ensuring team productivity and adherence to timelines.
- Contribute to process improvements by identifying inefficiencies and maintaining clear, consistent production pipelines across transmedia endeavors.
- Create, maintain, and track assigned detailed project timelines to ensure adherence to deadlines, milestones, and creative goals.
- Track budgets and resource allocation to maintain financial accountability while prioritizing project needs effectively.
- Identify risks and resolve challenges promptly to minimize disruptions, ensuring seamless execution across platforms.
- Collaborate with IP owners, writers, and creators to support narrative consistency and authenticity for SEGA’s intellectual properties.
- Maintain and update detailed “Story Bibles” and world-building documentation to ensure consistent lore, character arcs, and creative alignment across media formats including games, animation, and digital platforms.
- Align creative production with SEGA brand guidelines and long-term transmedia strategies.
- Manage transmedia content across multiple platforms, including user-generated content platforms, non-traditional digital-native storytelling formats (e.g., digital characters, avatars, virtual goods, digital toys, educational gaming platforms, non-gaming entertainment platforms, and in-vehicle entertainment).
- Collaborate with internal creative teams and external partners to produce quality content that integrates seamlessly into broader narratives.
- Act as the communication point between Strategic Business Units (SBU), Regional offices, IP owners, creative departments, marketing teams, publishers, and external stakeholders to support alignment of project goals across the company.
- Facilitate cross-functional team collaboration to support the delivery of cohesive transmedia storytelling experiences that resonate with SEGA’s global audience.
Qualifications
- Typically has 3+ years of relevant experience within multi-platform production in entertainment (e.g., digital content, gaming, animation, film/TV, or social media).
- Proven track record of delivering transmedia content that aligns with brand guidelines and achieves audience engagement goals.
- Experience in IP lifecycle management, including identifying and developing opportunities for narrative expansion across emerging platforms.
- Familiarity with production tools and platforms, such as Game Engines (Unreal & Unity) and Content Management software (JIRA, Trello & Miro) used in digital storytelling and cross-platform asset creation.
- Knowledge of emerging technologies (e.g., VR & AR) and their application to storytelling and audience engagement.
- Experience with incorporating AI functionality into daily organizational tasks for maximizing efficiency.
- Strong understanding of world-building, character development, and crafting consistent narratives across diverse media formats.
- Ability to analyze, “deconstruct,” and distribute stories strategically across various transmedia ecosystems.
- Expertise in handling complex project schedules, overlapping deadlines, and large budgets, with a proven ability to deliver projects on time and within scope.
- Exceptional organizational and communication skills to document and maintain workflow efficiency across dynamic and fast-paced environments.
- Experience working within global entertainment or gaming organizations, with demonstrated ability to manage team coordination across diverse cultures and time zones. Specific focus on working with Japanese companies.
- Bonus: Passion for SEGA franchises (e.g., Sonic the Hedgehog, Angry Birds, Persona, Yakuza, Crazy Taki, Jet Set Radio, Golden Axe and many more) and an understanding of their unique storytelling opportunities.