Digital Producer

Principal Duties and Responsibilities

• Produce a steady stream of interesting original content as well as content shared from other stations in the company.
• Quick to report breaking news.
• Always on the hunt for exclusive and/or trending content.
• Excellent at writing headlines that grow audience and engagement without being considered “click bait.”
• Reports news in a way designed to attract readers while staying on-brand.
• Evaluate website traffic trends to make decisions on both daily content needs and, in concert with the team, long-term content curation.
• Build positive working relationships with station staff and management, work collaboratively on digital content original for the platform, and create opportunities to market web content on broadcast.
• Distribute news content on social media in line with station social media strategy.
• Reviews copy and will correct errors in content, grammar, and punctuation, following prescribed editorial style and formatting guidelines.

Requirements and Skills

• Organized, technical problem solver and quick decision maker.
• Capable of researching, interviewing, and writing original news articles.
• Knowledge of SEO best practices and AP style.
• Ability to learn new technology and applications independently and quickly.
• Strong working knowledge and experience with an online CMS (knowledge of WordPress is a plus).
• Strong grasp of posting to various social media channels, including Facebook, Twitter, Instagram and IGTV.
• Excellent reading, writing, spelling, grammar, and organizational skills.
• Write in a smart, conversational, and sharable manner with a creative format and AP style.
• Basic Photoshop and editing skills.
• Basic HTML knowledge.
• Able to shoot mobile video for digital platforms a plus.
• Some schedule flexibility (nights, weekends, early mornings).

Requirements

Bachelor's degree (work experience and military service will be considered in lieu of)