Private Label Program Manager
Shorr Packaging Corp. · Aurora, IL · 2 wk ago
HybridInformation Technology$100k–$115k/yrFull-time
Responsibilities
- Build a comprehensive understanding of the BOX value proposition, product portfolio, and internal processes.
- Develop foundational expertise in the stock packaging market, including major industry suppliers and competitive dynamics.
- Partner with Marketing Manager to establish a consistent sales engagement cadence with representatives as directed by BOX.
- Create targeted end-user prospect lists and develop an implementation schedule for outreach.
- Collaborate with BOX leadership to set initial pipeline expectations and revenue-growth targets.
- Train and educate the commercial team on the stock packaging program, including market opportunities, product positioning, and competitive advantages.
- Provide ongoing enablement through tools, resources, objection-handling guidance, and product knowledge.
- Engage consistently with Account Executives and National Accounts to advance opportunities and remove obstacles.
- Lead internal education efforts such as training sessions, playbooks, and knowledge-sharing to increase program adoption and private-label mindshare.
- Collaborate across all sales channels to ensure coordinated effort and sustained growth.
- Serve as Shorr’s subject matter expert for the private-label product portfolio, supporting Sales, Marketing, and Procurement.
- Identify customer pain points and provide meaningful product recommendations that drive conversion.
- Monitor market trends, competitive activity, and customer feedback to identify product gaps, pricing opportunities, and expansion categories.
- Partner with Marketing Manager to develop campaigns, promotions, and messaging that expand private-label visibility and adoption.
- Analyze product-level data to recommend improvements and inform go-forward growth strategies.
- Ensure consistent branding and unified standards for packaging and messaging.
Requirements
- Bachelor's degree in Marketing, Business, or related field.
- 5+ years of B2B marketing/program management related experience.
- Proven ability to build pipeline and drive revenue milestones.
- Strong go-to-market and sales enablement skills.
- Data-driven with strong analytical capability.
- Excellent cross-functional collaboration with Sales and Product.
- CRM and marketing automation proficiency.
- Travel required for this position is around 20-30%.
Pay
The base pay range for this role is $100,000 – $115,000 per year.
Benefits
- Employee Stock Ownership Plan (ESOP)
- Comprehensive Employee Benefits: Medical, dental, vision and other insurance coverages
- Generous PTO with vacation, sick and floating holidays
- 401K plan plus matching
- Team based Employee Owner company culture
Company Information
Shorr Packaging Corp is an equal-opportunity employer.