Private Events Sales & Marketing Manager

Legends Global is the premier partner to the world's greatest live events, venues, and brands. We deliver a fully integrated solution of premium services that keeps our partners front and center through our white-label approach. Our network of 450 venues worldwide hosts 20,000 events and entertains 165 million guests each year, powered by our expertise across feasibility & consulting, owner's representation, sales, partnerships, hospitality, merchandise, venue management, and content & booking.

About the role

The Private Events Sales & Marketing Manager will develop and execute strategic sales plans to drive private event revenue at Buddy Holly Hall in Lubbock, Texas. This full-time, exempt position reports to the Director of Sales & Marketing.

Responsibilities

• Sales & Business Development
  • Develop and execute strategic sales and marketing plans to drive private event revenue and achieve annual sales goals.
  • Identify, prospect, and cultivate relationships with corporations, community organizations, social groups, associations, and other potential clients.
  • Solicit and sell private event spaces through telephone outreach, email campaigns, networking, referrals, site tours, trade shows, and personal meetings.
  • Prepare and deliver professional sales presentations to prospective clients and stakeholders.
  • Conduct venue tours and showcase facility capabilities to potential clients.
  • Develop and maintain an accurate understanding of market conditions, industry trends, and competitive venues.
  • Attend local and regional industry meetings, networking events, and trade shows to generate new business opportunities.
  • Travel as required for sales calls and business development activities.
• Event Booking & Client Management
  • Manage all private event inquiries from initial contact, planning, event day/night customer service, and post-event analysis.
  • Prepare proposals, contracts, deposits, certificates of insurance, and other required documentation.
  • Negotiate pricing, terms, and event details while maximizing venue revenue opportunities.
  • Maintain accurate booking records and event information within the facility booking system and CRM platforms.
  • Manage tentative, definite, contracted, and lost business files.
  • Coordinate event insurance requirements and ensure all required client documentation is obtained.
  • Maintain and update the master calendar of bookings and events as related to private events.
  • Serve as the primary client contact from initial inquiry through post-event completion, ensuring exceptional client satisfaction and retention.
  • Coordinate development and distribution of post-event evaluations and client feedback programs.
• Marketing & Revenue Generation
  • Develop and implement marketing initiatives to increase awareness of private event offerings.
  • Collaborate with internal marketing teams to create promotional materials, digital content, social media campaigns, and targeted marketing efforts.
  • Serve as support for event and staged marketing as needed or assigned.
  • Maintain relationships with local hotels, tourism partners, vendors, and community organizations to generate leads and referral business.
  • Analyze sales performance, booking trends, and revenue opportunities to identify growth strategies.
  • Work closely with Food & Beverage and Catering departments to maximize catering and ancillary revenue opportunities.
  • Assist in developing promotional campaigns, prospect lists, and lead-generation strategies.
• Internal Coordination & Administration
  • Ensure all departments, including Events, Catering, Operations, Finance, and Marketing, are informed of new, revised, or cancelled bookings.
  • Provide regular updates to leadership regarding sales activity, outstanding contracts, deposits, and event status.
  • Maintain organized and up-to-date client records, contracts, correspondence, and sales reports.
  • Participate in weekly sales and marketing meetings and contribute to departmental planning initiatives.
  • Assist with event management responsibilities as needed to ensure an exceptional client experience.
  • Maintain professional relationships with clients, vendors, facility staff, event partners, and senior leadership.

Requirements

• Education & Experience
  • Bachelor's degree in Hospitality, Marketing, Business Administration, Event Management, or related field preferred.
  • Minimum of three to five years of experience in event sales, hospitality sales, venue sales, catering sales, or a related field.
  • Experience managing event bookings, contracts, and client relationships preferred.
  • Supervisory or leadership experience preferred.
• Skills & Abilities
  • Excellent sales, negotiation, and relationship-building skills.
  • Strong written, verbal, and presentation communication skills.
  • Outstanding organizational, planning, and time-management abilities.
  • Ability to manage multiple priorities in a fast-paced environment.
  • Strong attention to detail and commitment to customer service.
  • Proficiency with Microsoft Office Suite, CRM systems, and booking management software.
  • Ability to analyze sales data and develop actionable business strategies.
  • Demonstrated problem-solving, decision-making, and leadership capabilities.
  • Professional appearance, demeanor, and work ethic.

Benefits

• Medical, dental, and vision insurance
• Life and disability insurance
• Paid vacation
• 401(k) plan

Schedule

Full-time, exempt, salaried position. On-site at Buddy Holly Hall, Lubbock, Texas, with flexibility for business development travel as required.

Physical Demands

The physical demands described are representative of those that must be met to successfully perform the essential functions of this position. Reasonable accommodation may be made to enable individuals with disabilities to perform these functions.