Principal Technical Program Manager, Sponsored Products and Brands
About the role
The Principal Technical Program Manager, Sponsored Products and Brands at Amazon Ads is responsible for driving cross-org alignment, shaping the strategic roadmap, influencing external teams without authority, and building mechanisms that create leverage as the program scales. This role involves owning and operating the vertical intake mechanism, driving cross-org execution, representing the Vertical Program in leadership reviews, defining and scaling program mechanisms, reviewing technical designs, leveraging GenAI technologies, and identifying monetization gaps.
About Sponsored Products and Brands
The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through industry leading generative AI technologies. They are revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. The team seeks a Principal Technical Program Manager with strong technical depth to drive these initiatives.
Key job responsibilities
- Evaluate new vertical requests, help partners sharpen their proposals, scope solutions with internal teams, and drive prioritization decisions with leadership.
- Drive cross-org execution across SPB and partner organizations to deliver vertical monetization goals, coordinating dependencies and resolving blockers.
- Influence external partner teams without authority to align on shared goals and feeder commitments.
- Represent the Vertical Program in leadership reviews, authoring narratives that meet the bar for VP-level audiences.
- Define and scale program mechanisms that create leverage as the program grows.
- Review technical designs and trade-offs for vertical-specific solutions, balancing near-term partner needs with long-term SPB architecture.
- Leverage GenAI technologies to automate and improve program operations.
- Identify monetization gaps across verticals using data and translate insights into prioritized initiatives.
Basic Qualifications
- 7+ years of working directly with engineering teams experience
- 7+ years of technical product or program management experience
- 5+ years of software development experience
- Experience designing or architecting (design patterns, reliability and scaling) of new and existing systems
- Experience managing programs across cross functional teams, building processes and coordinating release schedules
- Experience owning/driving roadmap strategy and definition
Preferred Qualifications
- 8+ years of hands-on work managing complex technology projects experience
- Experience managing projects across cross functional teams, building sustainable processes and coordinating release schedules
- Experience in an online advertising role and have familiarity with advertising products and ad serving technologies
- 8+ years of working with Data & AI related technologies, including, but not limited to, AI/ML, GenAI, Analytics, Database, and/or Storage experience
Company Information
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. For more information on our benefits, visit here.