Principal, Sports Marketing, Team/Athlete Men's Basketball

About the Role

As part of our North America Men's Sports Marketing Basketball team, the Principal, Sports Marketing, Team/Athlete Men's Basketball will execute the strategic vision for North America Basketball through the men's portfolio, elevating athlete and team services, and athlete leverage in partnership with Sports Marketing Consumer Construct Men's Lead and cross-functional leaders. You will support ongoing marketing processes and business results, informing strategic shifts based on consumer behavior, interests, and marketplace needs across North America. Additionally, you’ll inform the overall shape of our men’s basketball sports marketing portfolio, aligned to the vision and strategy of the brand and business. You’ll leverage sports marketing men’s basketball teams, athletes, and partnerships to drive growth while maximizing and modernizing our contractual rights.

The candidate needs to have a team-first mindset, critical thinking, and problem-solving skills; lead and/or operate in ambiguous environments while driving clarity for your teams and partners.

Responsibilities

• Be part of a diverse team aligned to the men’s offense to effectively serve our Athletes, Teams, and Partnerships—end to end, from youth to pro basketball.
• Inform all invest/divest decisions with the Men’s Basketball Sports Marketing Portfolio.
• Partner closely with cross-functional brand and business partners at the Global and Geo level to ensure Nike gets maximum value from our athlete and team partnerships.
• Ensure our men’s basketball athletes are aligned against Nike’s Purpose Offense, specifically around sustainability, community, diversity, and equality.
• Execute the budget with accountability around accurate forecasting and communication.
• Lead with collaboration, a growth attitude, be data-driven, and remain passionate about key priorities.

Who You Will Work With

• Report to the Sr. Director of Men's Basketball Sports Marketing and work directly with the NA Basketball Men’s Team.
• Be part of a diverse team aligned to the men’s offense, signature athletes, and athlete/brand experience.
• Partner closely with the Sports Marketing Service Team.
• Work with Brand Marketing, Energy, Athlete Business Development, and Product Merchandising leaders to ensure Sports Marketing efforts are in service of brand and business objectives.

Requirements

• 8+ years of experience in Sports Marketing, Brand Marketing, or a closely related field.
• Bachelor’s degree in Business, Marketing, Communications, or a related field; equivalent combination of education and experience accepted.
• Proven ability to embrace ambiguity and change, helping the team adapt and remain productive.
• Portfolio management, critical thinking, and negotiation skills.
• Basketball industry knowledge across Men’s and Women’s (Grassroots, Collegiate, NBA/WNBA).
• Partnership management; ability to develop and leverage internal and external partnerships.
• Enterprise thinking, end-to-end business knowledge.
• Capability to drive interpersonal alignment at all levels of the organization.
• Execute results in a balanced way, serving our consumers and partners while engaging and growing our people in a safe and people-first environment.
• Ability to drive cross-functional collaboration and create willingness to strive for outstanding results.

Accommodations

We offer a number of accommodations to complete our interview process, including screen readers, sign language interpreters, accessible and single locations for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.