Principal Software Engineer

About the role

Join us to help shape the future of enterprise marketing. Architectural Leadership: Define and evolve the architecture for AI-driven, multimodal content personalization. Evaluate and integrate cutting-edge AI technologies, optimizing for cost, latency, and output quality. Cross-Company Impact: Spearhead engineering initiatives that address critical business priorities. Translate complex enterprise customer requirements into practical, scalable solutions. Mentorship & Advocacy: Coach engineers in AI/ML systems, distributed architectures, and multimodal generation pipelines. Champion engineering best practices — from code quality to CI/CD, observability, and security.

What You’ll Do

• Solve complex architectural challenges to harness the power of LLMs and multimodal AI for scalable, enterprise-grade content generation.
• Lead cross-functional technical initiatives spanning multiple teams and product areas.
• Partner with enterprise customers to deeply understand their challenges and translate them into robust, high-impact solutions.
• Mentor and guide engineers across the organization, raising the bar for technical excellence.
• Advocate for best-in-class engineering practices, ensuring security, scalability, and maintainability across the platform.

What You Bring

• 10+ years in software engineering, with at least 3+ years in a principal/staff-level IC role.
• Proven experience architecting distributed systems, AI/ML platforms, or large-scale SaaS applications.
• Strong background in cloud-native architecture (AWS, GCP, Azure), containerization (Docker, Kubernetes), and modern API design.
• Track record of influencing technical direction across multiple teams.
• Excellent communication skills for both technical and non-technical stakeholders.
• Expertise in LLMs (prompt engineering, fine-tuning, inference) and multimodal AI (text, image, video, audio).

Location

This is a hybrid role based in either our Palo Alto office. We collaborate in-office 3 days a week.

Pay

Base Salary: The range for this role is $247,500-$267,000. Actual compensation may vary based on level, experience, and skillset as assessed in the interview process.

Benefits

• Competitive compensation — including salary, equity, and 401(k)
• Full medical, dental, and vision insurance for you and your family
• HSA and FSA options to support your financial wellness
• Flexible time off — including parental leave
• Well-being programs — resources to support your mental and physical health
• Daily lunch & snacks
• Mentorship & impact — work closely with top AI leaders on products that ship

Equality Opportunity Statement

We welcome and encourage applicants from all backgrounds. Employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, medical condition, veteran status, or any other legally protected status. We comply with applicable laws in every jurisdiction where we operate.