Principal Sales Rep - Wisconsin

About the role

As the Principal Sales Representative, you will carry out all sales and marketing activities in a specified geographical territory to maintain, develop, and grow the overall sales volume while maximizing profitability.

Responsibilities

• Plan and organize sales activities and customer/prospect contact to achieve agreed business goals.
• Plan and develop dealer/distributor network in the specified territory according to the agreed market development strategy.
• Motivate dealers and distributors to promote a portfolio of products and services.
• Educate growers, dealers, and distributors on new products.
• Conduct direct farm visits to growers to promote and sell a portfolio of products.
• Conduct direct visits to dealers and distributors to assist in selling a portfolio of products.
• Sell and service equipment related to the application of fertilizer products.
• Sell storage tanks related to the storage of fertilizer products.
• Deliver fertilizer, parts & equipment, and storage tanks to dealers and farmers.
• Conduct grower meetings to promote the use of products.
• Attend farm shows to promote the use of products and services.
• Locate and develop test plot locations as they relate to the research & development program.
• Manage and collect accounts receivable to keep receivables current.

Requirements

• Proven experience in agricultural sales, preferably with fertilizer or crop protection products.
• Strong knowledge of local crops and market practices.
• Familiarity with fertilizer storage, application equipment, and product logistics.
• Proficiency in Microsoft Office Suite (Excel, Outlook, Word).
• Ability to travel throughout the assigned territory.

Skills

• Demonstrated leadership qualities.
• Ability to influence cross-functional teams and stakeholders without formal authority.
• Skilled at managing multiple projects.
• Strong organizational and project planning skills.
• Excellent communication skills.

Pay

The base compensation for this position ranges from $91,200 to $127,750, varying based on location, skills, and experience. This position is also eligible for an annual discretionary bonus.

Benefits

• Vacation and holidays.
• Health, dental, vision, and mental health benefits.
• Retirement plan participation, including an employer contribution of up to 7% into your 401(k).

For more information regarding Wilbur-Ellis employee benefits, visit mywebenefits.com.