Principal Revenue Systems Architect

What You’ll Do

• Lead end-to-end CRM lifecycle projects: from requirements gathering and documentation through configuration, testing, go-live, and user training.
• Evaluate and implement integrated sales applications (e.g., quoting tools, data enrichment, reporting layers) based on business needs.
• Maintain a structured CRM feedback loop to prioritize enhancement requests and system improvements.
• Serve as the connective link between business process owners across Sales, Marketing, Finance, and IT, translating competing priorities into one coherent system and process.
• Facilitate alignment across departments when process or system changes affect multiple functions, ensuring no single team’s workaround breaks another team’s workflow.
• Translate business needs into clear sales workflows and CRM functionality, covering stages such as lead intake, opportunity management, quoting, and deal closure.
• Ensure CRM supports external partner and rep-based sales structures, including accounting assignments, lead routing, and deal registrations.
• Continuously audit and improve sales process implementation to ensure alignment with evolving business models.
• Design and deliver sales reports and dashboards to track key sales metrics and performance indicators.
• Support data-driven sales planning by surfacing actionable insights and ensuring CRM data is structured to support analytics.
• Maintain CRM data quality standards, ensure clean, accurate, and reliable sales data.
• Implement secure CRM configurations in compliance with internal policies and external regulations.

What We Look For

• 8 years of hands-on experience in Digital Transformation and daily systems management, including proven experience implementing or managing at least two CRM or similar system rollouts from start to finish – requirements, configuration, data migration, testing, training, and post-launch support – ideally building structure from the ground up.
• Deep expertise with ERP, CRM, or similar systems, including configuration, customization, workflow design, and implementation best practices (e.g., validation rules, user adoption strategies).
• Experience designing systems for rep-based field sales, partner/channel models, and warehouse/distribution ecosystems, with familiarity in integrating ERP data, external industry sources, and data imports; demonstrated ability to work with salespeople to gain buy-in and drive adoption.
• Strong understanding of sales journeys, buyer behaviors, funnels, KPIs, sales motions, and lead routing from systems like PRM; experience tracking deal progress signals like discount requests.
• Demonstrated experience in reporting, dashboarding, and BI tools.
• Bachelor’s degree in computer information systems, Business, or related field. ERP experience preferred (e.g., with data imports relevant to manufacturing/distribution).
• Experience in manufacturing or industrial distribution environments strongly preferred, especially handling multi-brand data and competitive scenarios.
• SugarCRM certifications (Admin, Advanced Admin) are highly desirable, project management certification a plus.
• Ability to travel 15%.

Core Competencies

• Deep, hands-on experience integrating systems, people, and process, with a strong appetite for system administration and a focus on scalable, user-friendly systems.
• Process-driven and logical thinker, with strong business analysis and influencing skills to drive cross-functional buy-in, collaboration, and adoption.
• Data-sensitive, with the ability to prioritize business impact (e.g., every dollar counts) amid complex data collection and deal tracking; comfortable restructuring messy legacy setups.
• Excellent documentation, training development/enablement, changing management and communication skills to translate needs into capabilities.
• Passion for clean data, structured processes, and awareness of CRM rollout best practices/pitfalls, including establishing SOPs and working directly with sales teams for alignment.