Jobs · Marketing

Principal Product Marketing Manager, Strategy & Positioning

Picus Security · United States · 4 days ago
RemoteRemoteMarketingFull-time
We need to output HTML fragment with headings

for sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. We must not repeat job title. No Job ID etc. Remove boilerplate like EEO, etc. Must preserve all substantive info. We need to parse the posting. Sections present: "About Picus" (company description) maybe not needed as heading? The instruction: use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we should map content to these headings if present. We have "About Picus" (company overview). Not in list; maybe we can treat as "About the role"? Actually "About The Role" heading present. So we can put that under

About the role

. Then responsibilities: "What You'll Do" bullet list. That's responsibilities. Then requirements/qualifications/skills: "What You Have" includes experience, track record, understanding, ability, communication skills, storytelling, executive presence, hands-on style. Could split into Requirements, Qualifications, Skills. But we need to decide based on content. The posting lumps them; we can maybe put all under

Requirements

or separate. The instruction: prefer a few substantive sections over many thin ones. So we could combine into one section like

Requirements and Qualifications

but headings must be exactly from list? It says use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It implies we can use those headings; not strictly limited to those but likely they expect those. We can choose which sections have content. We have no explicit Benefits, Pay, Schedule mentioned. So we should not include those sections. Thus we will output:

About the role

with paragraph(s) from "About The Role" section. Then

Responsibilities

with
  • items from "What You'll Do". Then

    Requirements

    with
    • items from "What You Have". Could also split into Qualifications and Skills but we can keep as Requirements. We must not include boilerplate like EEO, AI hiring process, etc. Remove those. We must preserve all substantive information: need to include details about Picus description? The "About Picus" is company overview; maybe we should include it as part of About the role? The instruction: "About the role" heading for section headings. The "About Picus" is not about the role but about company. Should we include it? It's substantive info about the company; maybe we can include it under About the role as background. Or we could create a separate section like "About Picus" but not in allowed headings. The instruction says use

      for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings, but says use those for those sections. It might be okay to include other headings if needed, but better to stick to those. The company description could be placed under About the role as introductory paragraph. Thus About the role section will contain both the "About Picus" description and the "About The Role" paragraph. Let's extract: About Picus: "Picus Security, the leading exposure validation company, proves what attackers can exploit and what your defenses stop, then closes real gaps with ready-to-deploy fixes and revalidates to confirm at the machine speed that today’s AI threats demand. The Picus Platform spans Picus Autonomous Penetration Testing, Picus Breach and Attack Simulation, and Picus Exposure Validation, unified by Picus Swarm, a swarm of AI agents that runs the whole validation loop continuously with human oversight. With 75+ integrations, it reaches across on-prem, hybrid cloud, and endpoint environments. Trusted by many Fortune 500 enterprises, Picus was named a 2025 Gartner Peer Insights Customers’ Choice for Adversarial Exposure Validation and is recognized as an Innovation Leader in the Frost Radar for Automated Security Validation." About The Role: "If you're someone who takes initiative, forms your own point of view, and does your best work in a fast-moving environment, this is an opportunity to join a company that has consistently introduced new approaches to the market. We are looking for someone to take what Picus Labs and the product teams build and make it understandable and adoptable: translating research into language the field understands, and developing the mental models organizations need to evaluate and adopt new approaches. Positioning at Picus is a team effort. You'll work closely with the CTO, the Product Marketing team, and cross-functional leaders; bringing your own well-formed point of view to the table, challenging assumptions constructively, and contributing to decisions rather than making them alone. Within that shared effort, you'll take ownership of specific deliverables end to end, from research and a strong first draft to the refined narrative the field actually uses and be accountable for their quality and impact. This is a hands-on individual contributor role, with messaging, narratives, and executive-level presentations refreshed each quarter. It suits a strong communicator who enjoys the craft itself: doing the research, forming an opinion, writing well, and iterating quickly on feedback." We'll combine. Responsibilities list (What You'll Do): - Partner closely with the CTO and cross-functional leaders to continuously evolve Picus’ company, portfolio, and product positioning as the market and product strategy change - Monitor the cybersecurity market, Gartner and other key analysts, customer priorities, emerging categories, and competitor narratives to identify market shifts, differentiation opportunities, and strategic white space - Develop clear and differentiated messaging frameworks, value propositions, category narratives, and proof points for Picus and its evolving product portfolio - Translate complex product innovation and Picus Labs research into compelling, evidence-backed stories that resonate with customers, prospects, analysts, partners, and industry influencers - Lead the quarterly refresh of Picus’ corporate and portfolio narrative, including executive-level presentations for customers, the field, analysts, and major industry events - Shape Picus’ thought-leadership agenda and collaborate with internal experts to develop distinctive points of view, research reports, whitepapers, and executive or event narratives - Equip Sales and other go-to-market teams with messaging playbooks, presentations, competitive guidance, and launch narratives that help them communicate Picus’ value consistently and confidently - Validate and refine messaging through feedback from customers, prospects, analysts, and field teams, ensuring Picus’ positioning remains relevant, credible, and differentiated Requirements (What You Have): - 5+ years of product marketing (or equivalent) experience in B2B enterprise software, including meaningful experience in cybersecurity - A proven track record of defining and evolving company, portfolio, and product positioning in fast-changing markets - Strong understanding of cybersecurity buyers, market categories, analyst perspectives, and competitive dynamics; experience in exposure management or security validation is a strong advantage - The ability to synthesize customer insight, competitive intelligence, analyst research, and technical innovation into original points of view and actionable strategic recommendations - Exceptional written and verbal communication skills in English, with the ability to simplify complex technical concepts without losing credibility or substance - Excellent storytelling and presentation skills, including experience developing executive-level narratives and presentations for customers, analysts, sales teams, and industry events - Strong executive presence and the ability to collaborate with—and constructively challenge—leaders across Product, Research, Sales, and Marketing - A hands-on, high-ownership working style, with the ability to move independently from research and strategy to a strong first draft, then iterate quickly based on feedback We should not include "Working at Picus" section? That contains more info about benefits etc. It includes "Fascinating work - a chance to shape and lead an exciting, fast-growing cyber security segment..." etc. That's substantive but not under Benefits/Pay/Schedule. Could be considered as "Benefits" maybe? It describes work environment, growth, global exposure. Could be considered as "Benefits". The instruction: include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text. The "Working at Picus" has specific content: "Fascinating work - a chance to shape and lead an exciting, fast-growing cyber security segment. Security Validation is a concept that helps organizations evaluate their security posture in a continuous, automated, and repeatable way. This approach allows for the identification of imminent threats, provides recommended actions, and produces valuable metrics about cyber-risk levels. Unlimited opportunity! We are growing. At Picus, you'll be provided with as much responsibility as you can handle - new career development opportunities constantly arise given our rate of growth. Global exposure - Get a lot of experience working not only in a fast-growing startup but also interact with customers all around the world. Be part of a global remote team who is taking on Exposure Validation and a growing market segment." That is substantive and could be placed under a section like "Benefits" or maybe "About the role"? But we already have About the role. Could add a separate section like "What it's like to work at Picus" but not in list. However we could treat it as "Benefits". The Benefits section usually includes things like health insurance, remote work, etc. This is more about work environment and growth opportunities; could be considered as "Benefits". The instruction says never create Pay/Schedule/Benefits sections unless the posting actually states them. It does state benefits-like content: growth, global exposure, responsibility, etc. So we can include a Benefits section with that content. We must not include boilerplate like EEO, AI hiring process, reference checks, etc. Remove those. Thus final HTML:

      About the role

      ... combined About Picus and About The Role paragraphs ...

      Responsibilities

      • ...
      • ...

      Requirements

      • ...
      • ...

      Benefits

      ... Working at Picus content ...

      We must ensure no extra headings like Pay or Schedule. Let's craft the About the role paragraph: combine both. Paragraph: "Picus Security, the leading exposure validation company, proves what attackers can exploit and what your defenses stop, then closes real gaps with ready-to-deploy fixes and revalidates to confirm at the machine speed that today’s AI threats demand. The Picus Platform spans Picus Autonomous Penetration Testing, Picus Breach and Attack Simulation, and Picus Exposure Validation, unified by Picus Swarm, a swarm of AI agents that runs the whole validation loop continuously with human oversight. With 75+ integrations, it reaches across on-prem, hybrid cloud, and endpoint environments. Trusted by many Fortune 500 enterprises, Picus was named a 2025 Gartner Peer Insights Customers’ Choice for Adversarial Exposure Validation and is recognized as an Innovation Leader in the Frost Radar for Automated Security Validation. If you're someone who takes initiative, forms your own point of view, and does your best work in a fast-moving environment, this is an opportunity to join a company that has consistently introduced new approaches to the market. We are looking for someone to take what Picus Labs and the product teams build and make it understandable and adoptable: translating research into language the field understands, and developing the mental models organizations need to evaluate and adopt new approaches. Positioning at Picus is a team effort. You'll work closely with the CTO, the Product Marketing team, and cross-functional leaders; bringing your own well-formed point of view to the table, challenging assumptions constructively, and contributing to decisions rather than making them alone. Within that shared effort, you'll take ownership of specific deliverables end to end, from research and a strong first draft to the refined narrative the field actually uses and be

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