Principal Product Marketing Manager

About the role

Siteimprove is a leading agentic content intelligence platform where accessibility meets performance. Our mission is to transform access to the digital world. As we evolve into an AI-first, agentic platform, the Product Marketing function is central to defining how we lead in SEO, AEO, and beyond. We’re looking for a Principal Product Marketing Manager to own and evolve our SEO and AEO positioning, messaging, and go-to-market strategy, shaping how Siteimprove leads in the next era of AI-driven search. This role reports directly to the Vice President of Product Marketing, offering strong visibility and influence on overall product and GTM strategy. You’ll partner closely with GTM teams, including Product, Sales, Marketing, and Customer Success, to translate deep domain expertise into compelling narratives, differentiated positioning, and revenue-driving programs.

Responsibilities

• Product Positioning & Messaging: Establish clear, differentiated positioning for Siteimprove in SEO and AEO that strengthens market leadership in an AI-first search landscape; enable consistent, high-impact messaging across personas; translate complex AI and search innovations into compelling value propositions; build and operationalize a scalable messaging framework; elevate Siteimprove’s perception as a market leader in SEO and AEO across customers, prospects, and analysts.
• Go-To-Market Strategy: Deliver successful quarterly launches of new SEO/AEO agentic capabilities that drive adoption and revenue growth; identify and prioritize high-value segments, ICPs, and use cases to maximize pipeline and market penetration; drive measurable pipeline generation and customer acquisition through integrated campaigns with Growth and Field Marketing.
• Thought Leadership & Market Influence: Increase Siteimprove’s visibility and credibility as a category leader in AEO and AI-driven search; generate high-impact thought leadership that shapes market perception and drives inbound demand; expand industry influence through events, analyst engagement, and external representation.
• Product & Sales Enablement: Improve sales effectiveness, win rates, and average selling price (ASP) through high-quality enablement assets and clear value narratives; equip GTM teams with the knowledge and confidence to position SEO + AEO capabilities competitively; influence product roadmap decisions with market insights that align innovation to customer and revenue opportunities.
• Agentic-First Mindset & AI Strategy: Drive measurable business impact by embedding agentic workflows that improve efficiency, scalability, and outcomes across GTM; institutionalize AI-first thinking across product marketing to enhance speed, quality, and innovation in execution; shape product direction to deliver agentic capabilities that improve customer outcomes and competitive differentiation; anticipate and respond to shifts in AI and search to maintain Siteimprove’s leadership in an evolving landscape.

Requirements

• 8–12+ years of experience in product marketing, SEO/AEO, or a related domain, preferably within SaaS.
• Deep domain expertise in SEO/AEO, including technical SEO, content strategy, search analytics, and answer optimization.
• Hands-on experience or working knowledge of generative AI, including prompt engineering, embeddings, and retrieval.
• Proven track record of owning go-to-market strategy and driving measurable business impact (pipeline, adoption, revenue).
• Demonstrated ability to build and execute strategic positioning, messaging, and category narratives.
• Bachelor’s degree required; MBA or equivalent advanced degree preferred.

Benefits

• Open Paid Time Off (OPTO) for vacation, personal illness, mental health, or caring for a family member, plus paid holidays, volunteer leave, parental leave, and Step Back In program to support a smooth transition back to work.
• Comprehensive benefits: medical, dental, and vision coverage; Health Savings Account (HSA); Flexible Spending Accounts (FSA); employer-paid life and disability insurance; employee assistance programs; virtual care; wellness resources.
• Prepare for the future: 401(k) with company matching contributions; life and AD&D insurance; financial wellness resources to help you plan for the future.