Principal Product Marketing Manager, Marketing Orchestration

About the role

The Principal Product Marketing Manager will lead the go-to-market initiatives for StackAdapt's marketing orchestration suite, bridging the gap between complex marketing automation and programmatic advertising. This role requires a deep understanding of the cross-channel engagement landscape and the ability to translate technical data structures into clear business value.

Responsibilities

• Own and execute the global GTM strategy for the marketing orchestration suite.
• Lead strategic narratives where the problem, objective, or GTM framework is undefined or cross-cutting, repositioning the suite away from traditional, email-specific retention use cases toward connected, cross-channel execution.
• Act as the principal strategic partner across decentralized product squads, synthesizing disparate product roadmaps (data activation, email, flows, direct mail, analytics) into a single, cohesive, long-term multi-channel marketing orchestration story.
• Partner with the revenue enablement team, and collaborate closely with the client services and account management leadership to bridge technical product knowledge gaps. Designing repeatable sales plays, client-facing pitch frameworks, and strategic objection-handling guides that empower commercial teams globally.
• Maintain a deep, recognized expertise of market trends and capabilities across the cross-channel engagement landscape. Aggregate insights from across the organization to define GTM direction, shape product-market fit, and advise senior leaders (VPs, SVPs) on market approach.
• Gather rigorous feedback from clients and internal commercial teams to identify user friction points, customer journeys, and upcoming trends. Translate these insights into long-term strategic business requirements for the product management teams.
• Design scalable GTM systems, templates, and frameworks that accelerate cross-functional execution and raise the quality of marketing and design briefs. Embrace an AI-forward culture by proactively integrating generative AI tools (such as ChatGPT, Claude) to optimize daily workflows, accelerate asset creation, and establish repeatable enablement collateral systems.
• Establish, monitor, and report on product adoption KPIs, feature usage, and commercial win-rates, continuously managing resource trade-offs and iterating on positioning strategies to maximize product revenue.
• Mentor peers and junior team members across the product marketing team, establishing standards, sharing frameworks, and systematically raising execution standards for the entire PMM discipline.

Requirements

8+ Years of Dedicated Product Marketing Experience: A proven track record in platform product marketing, specifically focused within the Martech, enterprise marketing cloud, or marketing automation ecosystem.

Advanced Positioning Capabilities: Demonstrated capability to translate complex technical data structures (data pipelines, database logic, workflow triggers, audience segmentation) into clear business value (ROAS, programmatic acquisition, multi-channel reach).

Multi-Channel Product Exposure: Hands-on experience bringing multi-channel marketing tools to market, with deep knowledge of email infrastructure, customer data hubs, workflow builders, and analytics. Experience with direct mail automation is highly preferred.

Commercial Enablement Architecture: Proven portfolio of creating structured GTM frameworks, strategic sales plays, and competitive battlecards rather than just high-level, localized marketing content.

Adtech Learning Agility: A solid baseline understanding of the programmatic ad tech space (DSPs, media buying) or a demonstrable ability to quickly absorb complex advertising concepts.

Leadership & Matrix Influence: Proven ability to align multiple teams, manage escalations, and operate through influence across VPs, SVPs, and senior cross-functional leaders (Product, CS, Engineering, Sales, Finance).

Qualifications

Direct Industry Competitor Background: Deep domain expertise gained from working directly at a tier-1 marketing automation, CDP, or cross-channel engagement platform (e.g., HubSpot, Braze, Iterable, Twilio Segment, Salesforce Marketing Cloud, Adobe, Bloomreach, Omnisend, ActiveCampaign, Attentive).

Direct Professional Experience: Previous experience working within a Demand Side Platform (DSP) or programmatic advertising agency environment.

Experience Launching or Scaling Automated Direct Mail Integrations: Experience with automated direct mail integrations within a broader digital workflow environment.

Skills

Strong communication and presentation skills.

Ability to work collaboratively with cross-functional teams.

Experience with AI and generative tools like ChatGPT, Claude.

Benefits

Highly competitive salary

Retirement/401K/Pension Savings globally

Competitive Paid time off packages including birthday’s off!

Comprehensive mental health care program

Health benefits from day one of employment

Work from home reimbursements

Optional global WeWork membership for those who want a change from their home office and hubs in London and Toronto

Robust training and onboarding program

Coverage and support of personal development initiatives (conferences, courses, books etc)

Access to StackAdapt programmatic courses and certifications to support continuous learning

Awesome parental leave program

A friendly, welcoming, and supportive culture