Principal Product Marketing Manager - Go-To-Market

About the role

For our client, we are seeking a Principal Product Marketing Manager - Go-To-Market to join the team of a leader in the Enterprise Technology space. This role will shape go-to-market strategy, category narrative, and messaging for a transformative enterprise platform. You will partner closely with Product, Sales, Customer Success, and executive leadership to translate platform capabilities into clear value for diverse buyer personas. The position requires strong positioning instincts, competitive differentiation, and the ability to drive consistent storytelling across the business. Location: Remote - US based candidates only, no visa sponsorship available.

Responsibilities

• Define the category narrative and articulate its market relevance
• Develop and maintain a cohesive message architecture for consistent brand communication
• Translate platform capabilities into specific value propositions for various buyer personas
• Frame product capabilities around buyer pain points and measurable business impact
• Differentiate the platform from alternative solutions through clear architectural arguments
• Ensure consistent storytelling across all marketing surfaces and sales materials
• Monitor and update messaging based on market feedback and internal realities

Qualifications

• 8+ years in product marketing or a related field, ideally in enterprise B2B SaaS
• Demonstrated expertise in developing category and narrative depth
• Ability to express complex ideas clearly to diverse buyer personas
• Exceptional written communication skills with a focus on precision
• Strategic mindset regarding competitive differentiation
• Strong cross-functional collaboration skills in fast-paced environments
• High level of agency and accountability in a flat organizational structure

Benefits

• Opportunity to work closely with executive leadership
• Engagement with a cross-functional team including Product, Sales, and Customer Success
• Contribute to shaping the market narrative and positioning
• Chance to be a pivotal force in the evolution of a transformative product
• Work in a dynamic, fast-paced environment that values innovation across teams

Pay

$150,000 – $180,000 annually