Principal Product Marketing Manager - Developer

About the role

We are seeking a Principal Product Marketing Manager with extensive experience in the developer tools ecosystem. Your responsibilities will include developing compelling messaging and positioning tailored to developers, engineering leaders, and DevOps personas. You will also lead GTM strategy for new features and products, conduct customer interviews and research to inform messaging and roadmap, create and oversee technical content, build product marketing collateral, track competitive trends, and set goals for feature adoption and product marketing campaigns.

Responsibilities

• Develop compelling messaging and positioning tailored to developers, engineering leaders, and DevOps personas.
• Lead GTM strategy for new features and products, ensuring strong cross-functional execution across product, growth, and sales.
• Deeply understand developer workflows and pain points through customer interviews and research to inform messaging and roadmap.
• Create and oversee technical content such as product pages, blog posts, videos, case studies, comparison pages, one-pagers, and other collateral that communicates product value.
• Build product marketing collateral to support growth, sales, and customer success teams.
• Track trends and competitors in the devtooling space and translate those insights into actionable positioning and differentiation.
• Set goals for feature adoption and product marketing campaigns, and report on what's working and why.

Qualifications

• 3–6+ years of experience in Product Marketing at a developer tools, infrastructure, or B2B SaaS company targeting technical audiences.
• Ability to speak credibly to engineers and dev teams; bonus points if you have hands-on dev or tech background.
• Experience working closely with Product and Engineering teams in early-stage environments.
• Strong written communication skills, especially in crafting succinct, compelling messaging for technical buyers.
• Comfort with ambiguity, speed, and wearing multiple hats at an early-stage startup.
• Proven ability to lead cross-functional initiatives and execute with urgency.
• A portfolio of content, launches, or campaigns that drove measurable impact in dev-focused GTMs.

What we offer

• Work on cutting-edge technology with real-world impact.
• Collaborative and innovative environment.
• Competitive salary, equity, and benefits.
• Professional development opportunities.

Our Values

• Collaborative Humans: Prioritizing collective intelligence.
• Fearless Innovators: Turning obstacles into growth opportunities.
• Persistent Passionate Developers: Thriving on complex, long-term challenges.
• Impact-Driven Creators: Crafting intuitive tools for developers.
• Rapid Learners and Un-learners: Adapting quickly in our fast-paced technological world.

CodeRabbit is an equal opportunity employer, committed to diversity and inclusion.