Principal Product Marketing Manager
About Prove
The world moves to a mobile-first economy, and businesses need to modernize how they acquire, engage with, and enable consumers. Prove's phone-centric identity tokenization and passive cryptographic authentication solutions reduce friction, enhance security and privacy across all digital channels, and accelerate revenues while reducing operating expenses and fraud losses. Over 1,000 enterprise customers use Prove's platform to process 20 billion customer requests annually across industries, including banking, lending, healthcare, gaming, crypto, e-commerce, marketplaces, and payments.
Department
Marketing
Title
Principal Product Marketing Manager
Reports To
Senior Director, Product Marketing
FLSA Status
Exempt
Location
US Remote, East Coast/NYC
Preferred
Remote, East Coast/NYC
The Role
We are seeking a Principal Product Marketing Manager to own product marketing for Prove’s Welcome solutions portfolio, including Prefill for Consumer, Prefill for Business, and Human Assurance. This role sits at the intersection of portfolio strategy, competitive differentiation, and go-to-market execution. You will be responsible for shaping how Prove’s Welcome solutions are positioned, enabled, and adopted—while partnering closely with Product, Verticals, Sales, and Marketing to turn market insight into revenue impact.
Key Responsibilities
Own end-to-end product marketing for Prove’s Welcome solutions portfolio, including Prefill for Consumer, Prefill for Business, Human Assurance and future solutions as they move from early exploration to product/market fit and scale
Define positioning, messaging frameworks, value propositions, and personas for Welcome solutions
Partner closely with Product to translate roadmap, capabilities, and customer value into clear, compelling market narratives
Lead go-to-market planning and execution for Welcome solution launches, pilots, and feature releases
Develop core solution assets including pitch decks, one-pagers, solution briefs, demos, and website messaging
Act as the internal subject matter expert for Welcome solutions across Sales, Marketing, and Revenue teams
Partner with Sales, Demand Generation, and Brand to deliver cohesive go-to-market execution
Create strategies and plans to incorporate voice-of-customer insights and real-world use cases into the product marketing function and share insights across the marketing org
Support broader product marketing initiatives and launches as needed across Prove’s portfolio
Support verticalized intelligence & enablement
Support demand generation and field marketing campaigns with verticalized content and insights
Incorporate customer proof, market trends, and vertical-specific challenges into Grow solution storytelling
Experience & Qualifications
5+ years of product marketing experience in B2B SaaS
2+ years of experience in identity, authentication, fraud prevention, or adjacent industries
Proven ability to operate in both early-stage and scaling environments
Strong go-to-market execution skills, including launches, enablement, and asset development
Experience building sales enablement materials
Experience developing verticalized messaging or industry-specific GTM strategies (a plus)
Excellent storytelling, writing, and presentation skills
Highly collaborative, organized, and comfortable operating in a fast-paced, high-growth environment
Bachelor’s degree required; MBA or equivalent experience a plus
Additional Information
This position description should not be considered the final description of the position. The position description is not intended to be an all-inclusive list of duties and standards of the position. Responsibilities may be adjusted based on business needs and the successful candidate’s capabilities. The anticipated salary range for this role is:
Metro 2: $170,000 - 180,000
Metro 3: $160,000 - 170,000
Plus variable commission / company bonus. Offered salary will be determined by the applicant’s education, experience, knowledge, skills, geo-location, abilities, internal equity, and alignment with market data.
Benefits & Perks
Competitive salaries & Bonus Plan (for eligible roles)
Equity Plan
Modern Health for financial, mental, and physical wellness
401(k) Retirement Plan & Match (US Offices) and Local Country Pension (International Offices)
Unlimited Vacation and Flexible hours
Comprehensive medical benefits for you and your family
Emotional & Physical Wellness – Access to wellness services (EAP & Prove Well-Being Reimbursement)
Bottomless snacks & beverages for certain office locations
Daily GrubHub stipend for lunch if coming into the office (US Offices)
A great place to work and connect with other talented Provers like yourself!
Equal Opportunity Employment
Prove is an equal opportunity employer committed to providing equal employment opportunity for all people regardless of race, color, religion, gender or sexual orientation, age, marital status, national origin, citizenship status, disability, veteran status or other personal characteristics
Privacy & Data Protection
When you are applying for a job at Prove, we collect and use your personal information in the job application process. To understand more about how Prove uses your personal information, please see our Recruitment Privacy Policy on our website.