Principal Product Marketing Manager

Overview

Elliptic is the leader in digital asset decisioning, offering the most comprehensive platform for efficiently extracting crypto data and intelligence across blockchains. Founded in 2013, Elliptic is headquartered in London with offices in New York, Washington D.C., UAE, Singapore, and Tokyo. To learn more, visit www.elliptic.co.

Responsibilities

• Own Elliptic’s competitive positioning and market narrative, clearly differentiating our platform from entrenched incumbents and shaping how analysts and customers perceive us.
• Work with the wider product marketing team to develop and champion a platform-level narrative that ties together Elliptic’s products and data capabilities under a unified theme of digital asset decision intelligence.
• Partner with Product, Sales, and Marketing leadership to translate this strategy into GTM execution - from launches to enablement to analyst relations.
• Create and lead creation of category-defining content that resonates with US customers (and beyond) - thought leadership, customer success stories, technical deep dives that move perception externally.
• Engage with field events, media, and analyst briefings to act as a visible storyteller and spokesperson for Elliptic’s role in the crypto compliance ecosystem.
• Provide strategic input to pricing, roadmap, and product investments aligned to competitive differentiation and market needs.

What You Will Achieve in the First 6 Months

• Leverage your expertise to launch an assertive, outward-facing messaging platform that positions Elliptic as the category leader in digital asset risk intelligence, clearly differentiating us from incumbent competitors in the market.
• Embed a repeatable GTM rhythm aligned to commercial impact, ensuring that your work contributes to measurable improvements in US win rate, pipeline velocity, and competitive displacement.
• Build internal credibility as the product marketing voice of Elliptic in the US, aligning closely with the regional commercial organization to support awareness, adoption, and pipeline growth.
• Lead your first successful product launch, equipping the global sales teams with clear, compelling messaging and competitive positioning.
• Guide global product marketing messaging to ensure alignment with a 'US first' strategy, providing strategic input to ensure messaging resonates with our target market.

Qualifications

• 7+ years of experience, with a proven track record of category creation or competitive displacement in B2B SaaS (ideally fintech, regtech, data intelligence, or cybersecurity).
• Direct experience going head-to-head against dominant US incumbents and successfully shaping the winning narrative.
• Strong understanding of financial crime, AML/KYC, and blockchain analytics or analogous regulated data environments.
• Excellent written and verbal communication along with storytelling finesse and executive presence.
• Experience leading cross-functional GTM programs that bridge Product, Sales, and Global Marketing.
• Commercial acumen and ability to connect category perception shifts directly to pipeline and win-rate.

Bonus Points

• Experience marketing compliance solutions or blockchain analytics platforms.
• Background in financial services, risk management, or digital assets.
• Exposure to global scale-up environments where the company was the challenger, not the incumbent.
• Familiarity with AI-enabled market analysis and research tools.
• Experience working in a high-growth, global technology environment.
• Experience scaling brand presence in a high-growth or Series C+ tech company.
• Experience in global organizations or geographically distributed teams.

Benefits

We are committed to creating a diverse, inclusive, and equitable workplace, welcoming applications from everyone, regardless of background or identity. We foster an environment of psychological safety, encouraging individuals to bring their whole selves to work.