Principal Product Marketing Manager

About the role

Credit Genie is seeking a Product Marketing leader to build our product marketing function from the ground up. The ideal candidate will lead GTM strategy, own product positioning and messaging, drive product growth, and champion market & customer insights.

Responsibilities

• Lead GTM strategy: Develop & execute the strategy for our new products and features, ensuring alignment with overall business objectives and customer needs.
• Lead cross functional planning ensuring impactful internal and external communications.
• Own product positioning and messaging: Craft clear, compelling product narrative and value propositions that ladder up to our broader brand strategy.
• Define how Credit Genie's products and features fit together across the customer journey, including naming, tiering, and value articulation.
• Drive product growth: Partner closely with product, CRM, and growth marketing teams to develop in-product messaging, onboarding, lifecycle comms, and engagement strategies that improve activation, retention, and expansion.
• Champion market & customer insights: Collaborate with Research and Data Science to turn user insights and market trends into actionable strategies that shape product direction and marketing execution.
• Establish product marketing operating rigor: Build repeatable GTM processes, playbooks, and launch frameworks that scale as the company grows. Define success metrics, post-launch evaluation, and iteration plans to continuously improve performance.
• Collaborate cross-functionally: Navigate complex stakeholder environments and communicate effectively with Product, Design, Compliance, and Customer Service to ensure cohesive GTM alignment.

Requirements

• 7+ years of experience leading all aspects of Product Marketing in a B2C environment
• Proven track record of leading GTM for consumer products (0-1) under stringent regulatory and quality requirements
• Experience defining product positioning, messaging frameworks, or portfolio-level narratives across multiple products
• Strong blend of strategic thinking and hands-on execution. You can write, analyze, and execute as effectively as you can plan
• Excellent communicator with the ability to distill complexity into clarity for cross-functional partners and senior stakeholders
• Highly analytical, confident using data and insights to shape messaging, measure performance, and drive growth
• Comfortable working in fast-paced, dynamic environments where you can help create structure and influence outcomes
• Experience in fintech, financial wellness, or adjacent industries is a plus

Benefits and Perks

• 100% company-paid medical, dental, and vision coverage for you and your dependents on your first day of employment.
• Up to $100 per month in fitness reimbursement or enjoy a complimentary full membership to LifeTime Fitness or Equinox.
• 401(k) with a 3.5% match and immediate vesting
• Meal program available for both lunch and dinner
• Pre-tax benefits, including a $1,000 HSA match
• Life and accidental insurance
• Flexible PTO