Principal Product Marketing Manager

About the role

Amazon is seeking a Principal Product Marketing Manager to define and drive go-to-market strategy for a technology-focused team. This is a strategic leadership role where you will own end-to-end marketing strategy — from identifying business opportunities through market entry and scaled adoption. You will operate with a high degree of independence in ambiguous environments, influence investment decisions, and partner with senior leadership up to VP level to align cross-functional teams toward shared goals.

Key Responsibilities

• Define and execute multi-year go-to-market strategies, including product positioning, messaging, and market segmentation
• Build and own competitive analysis, buyer personas, and value propositions tailored to enterprise audiences
• Create sales enablement tools, ROI frameworks, and business case materials to support complex enterprise sales cycles
• Design and execute integrated demand generation campaigns across digital, events, ABM, and content marketing
• Develop thought leadership content and customer advocacy programs
• Define brand architecture, voice, and governance within a broader brand ecosystem
• Drive alignment across cross-functional teams — Sales, Business Development, Engineering, and Marketing — through senior leader reviews and scalable mechanisms

Basic Qualifications

• 9+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience driving direction and alignment with cross-functional teams

Preferred Qualifications

• Experience with creating GTM initiatives at scale
• Experience working cross-functionally across marketing, product management, analytics, UX, and research
• Experience developing and executing on GTM strategies that are large in scope
• Experience in robotics design, automation systems development, control systems design, or related product development
• Experience leading go-to-market for consumer software or hardware product launches
• Experience identifying, developing, negotiating, and closing large-scale technology deals
• Experience in Product Safety & Compliance Law
• Experience in B2B marketing tools
• Experience in commercial or industrial work
• Experience with brand strategy
• Experience conveying complex subject matter to clients and stakeholders
• Experience developing strategies that influence leadership decisions at the organizational level

Pay

• USA, MA, N.Reading: $170,000.00 - $230,000.00 USD annually
• USA, WA, BELLEVUE: $170,000.00 - $230,000.00 USD annually