Principal Product Marketing Manager, API

About the role

Synthesia is the #1 Enterprise AI video generation since 2016, and today we work with 90% of the Fortune 100. Our core product, Studio, lets anyone turn a script into a polished video with an AI avatar, no camera or crew required. Now we're entering a new chapter, and the API is at the center of it. Our Interactive Avatar API lets any company build real-time, conversational avatars directly into their own products. You're the first product marketing hire dedicated to the API, and you'll build the GTM motion from scratch.

Responsibilities

• Set the foundational positioning for the API
• Write developer-facing messaging for the API
• Stand up the launch process for the API
• Figure out how to reach developers and win them over

Requirements

• Energy from building from scratch and having a hacker mentality
• Experience using gen AI video tools and creating content with them
• Knowledge of new AI models as they drop
• Experience building with APIs (calling endpoints, reading code samples, wiring up a webhook, shipping something small)
• Understanding of how developers integrate and ship
• Experience in product marketing, growth, or developer marketing for enterprise audiences
• Excellent communication skills, both written and spoken
• Experience managing senior stakeholders and complex program management