Principal Product Marketing Manager, Agents

About the role

Amplitude is building analytics for the agent era. Our Agents can investigate, create signals and surface patterns nobody thought to look for. As our Principal Product Marketing Manager for Agents, you’ll define how we tell that story to the market—from our agent capabilities themselves to the observability layer that helps teams understand if their agents are actually driving results.

Responsibilities

• Define and own Amplitude’s point of view on agent analytics—what “good” looks like, how teams should evaluate agents, and why behavioral data is critical to improving real-world outcomes (not just model benchmarks)
• Turn deeply technical concepts into market-shaping narratives—connecting agent architecture (LLM evals, context engineering, tracing, orchestration) to business impact
• Create proof that moves skeptical, technical buyers—Work with customers to establish best practices and learnings that drive adoption. Turn customer feedback from AI builders, startups, and enterprise teams into stronger signals for the product roadmap. Build the case studies and best practices that drive adoption.
• Build and iterate GTM motion for the builder audience—reaching AI-native builders where they are (developer communities, Discord, X, hackathons), testing hands-on experiences over static content, and refining based on what actually drives adoption
• Act as the connective tissue between Product, Engineering, and GTM—bringing back insights from teams building with tools like OpenAI, Anthropic, and custom agent stacks to influence roadmap and positioning

Requirements

• Experience working with AI-native products, developer tools, and a point of view on where this space is going
• Strong technical curiosity (and ideally fluency) in areas like LLM evals, agent architecture, and context management
• A knack for multi-audience storytelling—you know when to speak like an engineer, a PM, or an executive (and when not to mix the three)
• A bias toward building over talking—you’d rather ship a demo, test it with real users, and iterate than debate messaging in a doc
• Comfort operating in ambiguity—you don’t wait for a playbook, you start writing it

Qualifications

• 6–7+ years of product marketing experience in developer tools, AI/ML, or highly technical products
• Experience leading product launches and driving cross-functional alignment across Product, Engineering, Sales, and Customer Success
• Demonstrated ability to translate technical concepts into clear positioning and messaging that resonates with target audiences
• Experience working with or marketing to technical buyers such as developers, data teams, or AI product teams
• Strong communication skills and the ability to adapt messaging based on audience, context, and market maturity

Skills

• Experience with AI-native products and developer tools
• Technical curiosity and fluency in areas like LLM evals, agent architecture, and context management
• Ability to craft multi-audience narratives
• Proven track record of translating technical concepts into clear positioning and messaging
• Experience working with technical buyers
• Strong communication and adaptability skills

Benefits

• Excellent Medical, Dental and Vision insurance coverages, with 100% employer-paid premiums for employee Medical, Dental, Vision on select plans
• Flexible time off, paid holidays, and more
• Generous stipends to spend on what matters most to you, whether that’s wellness, commuter transit/parking, learning and development, home office equipment, and much more
• Mental health and wellness benefits including no cost employee access to Modern Health coaching & therapy Sessions and high quality physician office experience via One Medical membership (select U.S. locations only)
• Employee Stock Purchase Program (ESPP)

Pay

$276,000 - $415,000 total target cash (inclusive of bonus or commission)

Schedule

Full-time