Principal Product Manager - Tech, Social Advertising

About the role

This role is for a Principal Product Manager-Technical who will own the product vision, strategy, and roadmap for a new social advertising product that helps brands find customers on social media apps through creators. The product will integrate with Amazon's existing advertising products.

Responsibilities

• Bilateral Fluency: Understand both sides of the marketplace: how creators build audiences, create content, and monetize on social platforms AND how brands evaluate, buy, and measure media programmatically.
• 0-to-1 Builder Instinct: Evaluate whether to take a scrappy approach or build a durable solution, making tough calls in ambiguous, early-stage environments.
• Cross-Org Influence: Influence partner teams like Ads, Associates, and external platform integrations, earning trust and pushing them to prioritize the new product.
• Data-Grounded Conviction: Use data to form strong opinions, state them clearly, and update them when evidence warrants. Make product decisions that are technically sound.
• Technical Depth: Engage meaningfully with scientists on matching algorithms, with engineers on API design, and with ads teams on DSP integration architecture.

Requirements

• 2+ years of end to end product delivery experience
• 8+ years of technical product or program management experience
• Bachelor's degree
• Experience with feature delivery and tradeoffs of a product
• Experience owning/driving roadmap strategy and definition
• Experience leading engineering discussions around technology decisions and strategy related to a product
• Experience in understanding performance metrics and developing them to measure progress against key performance indicators
• Experience in at least one of: creator/influencer platforms, social commerce, or affiliate marketing
• Familiarity with at least one programmatic advertising platform (e.g., Amazon DSP, Google DV360, The Trade Desk, Meta Ads Manager)
• Experience launching products in multi-sided marketplaces

Qualifications

• Experience working directly with Engineers on product enhancements
• Direct experience in BOTH creator/social platforms AND advertising technology
• Experience at a social platform (TikTok, Meta/Instagram, YouTube, Pinterest) or creator economy company (LTK, Impact, CreatorIQ, Grin)
• Hands-on experience managing campaigns or building features within a programmatic advertising platform
• Track record of taking a product from 0-to-1
• Familiarity with affiliate marketing economics and creator compensation models

Benefits

Amazon offers comprehensive benefits including health insurance, retirement savings, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.