Principal Product Manager, Tech - Ad Products, Prime Video

Prime Video is a first-stop entertainment destination offering customers a vast collection of premium programming in one app available across thousands of devices. Prime members can customize their viewing experience and find their favorite movies, series, documentaries, and live sports – including Amazon MGM Studios-produced series and movies; licensed fan favorites; and programming from Prime Video add-on subscriptions such as Apple TV+, Max, Crunchyroll and MGM+. All customers, regardless of whether they have a Prime membership or not, can rent or buy titles via the Prime Video Store, and can enjoy even more content for free with ads.

Prime Video's technology teams are creating best-in-class digital video experiences. As a Prime Video technologist, you’ll have end-to-end ownership of the product, user experience, design, and technology required to deliver state-of-the-art experiences for our customers. You’ll work on projects that are fast-paced, challenging, and varied, experiment with new possibilities, take risks, and collaborate with remarkable people. We’ll look for you to bring your diverse perspectives, ideas, and skill-sets to make Prime Video even better for our customers.

Prime Video Ads is looking for a Principal Product Manager - Technical to help define and launch new ad formats and viewer experiences that will change how advertisers engage with streaming audiences worldwide. You'll own the user experience, design, and technology required to deliver exceptional ad experiences, and play a key role in determining how we commercialize them for advertisers. You'll work across Prime Video Ads, Prime Video, and the broader Amazon Ads organization to conceptualize, experiment, launch, and scale products that balance viewer experience quality with advertiser effectiveness.

About the role

As a Principal Product Manager - Technical, you will invent, improve, and drive new ad format experiences from end to end, surprising and delighting both customers and advertisers. You must have strong business judgment, customer obsession, and be technical with a passion for streaming and digital advertising. You must thrive in an entrepreneurial environment and not be hindered by ambiguity, developing high-level strategic initiatives while also rolling up your sleeves to get the job done. You leverage mental models and data-driven decision-making, effectively communicating with leaders at all levels.

Responsibilities

• Define and own the multi-year product vision and strategy for ad formats and viewer experience innovation in Prime Video Live Sports, driving clarity in ambiguous and undefined opportunity spaces from concept through launch, scale, and iteration.
• Lead large, complex product initiatives end-to-end with complete independence, including product definition, engineering delivery, and go-to-market — making high-judgment trade-off decisions with long-term platform and business implications.
• Work across Prime Video Ads, Prime Video, and Amazon Ads organizations to conceptualize, experiment, launch, and scale Live Sports ad products that balance viewer experience quality with advertiser effectiveness, influencing organizational priorities and investment decisions.
• Drive executive-level alignment and build strategic partnerships with key stakeholders across multiple organizations to shape product vision for Live Sports advertising and achieve shared objectives.
• Partner as a technical peer with engineering, applied science, design, and business teams to deconstruct complex product and technical challenges into clear solutions, evaluating architecture trade-offs and ensuring extensibility and scalability.
• Identify and define whitespace ad format opportunities in Live Sports by developing deep expertise in viewer behavior, advertiser needs, competitive landscape, and emerging technologies including AI — articulating problems others haven't yet framed.
• Make sophisticated strategic trade-offs between viewer experience, advertiser value, and business outcomes, applying first-principles reasoning and exercising high judgment when data is incomplete or ambiguous.
• Design experimentation frameworks and measurement strategies that validate hypotheses, quantify viewer experience impact, and demonstrate advertiser ROI at portfolio scale.
• Own P&L accountability for Live Sports ad format programs, building and scaling profitable products that deliver meaningful business outcomes and establish competitive advantage for Prime Video.

A day in the life

You might start your day reviewing experiment results from a Live Sports ad format test and deciding whether the signal is strong enough to scale or pivot. Mid-morning, you join an architecture review with engineering leadership to evaluate trade-offs in real-time ad delivery for a new format. After lunch, you lead an alignment discussion with senior leaders across Prime Video Ads and Amazon Ads to resolve a prioritization conflict and secure investment for your roadmap. Between meetings, you're analyzing viewer behavior and competitive signals to sharpen a vision document you're drafting for a whitespace opportunity in live sports. You end your day making a judgment call on a trade-off between viewer experience and advertiser value where the data doesn't give you a clean answer — and driving clarity so your cross-functional partners can move forward.

Qualifications

Basic Qualifications

• Bachelor's degree.
• Experience owning/driving roadmap strategy and definition.
• Experience with feature delivery and tradeoffs of a product.
• Experience in technical product management.
• Experience contributing to engineering discussions around technology decisions and strategy related to a product.
• Experience leading cross-organizational programs and setting and holding teams and individuals to timelines and deliverables without explicit authority.
• Experience with end-to-end product delivery.

Preferred Qualifications

• Experience in digital advertising, ad tech, or ad-supported media products, including understanding of ad serving, targeting, measurement, and the broader ad tech ecosystem.
• Experience working with AI/ML technologies to build product experiences, particularly in how AI can enable or enhance new product capabilities.
• Proven ability to make smart features versus time-to-market trade-offs; experience using data and metrics to back up assumptions and assertions of business value.
• Experience in using analytical tools, such as Tableau, Qlikview, QuickSight.
• Experience in building and driving adoption of new tools.
• Bachelor's degree in computer science, engineering, analytics, mathematics, statistics, IT or equivalent.

Benefits

Amazon offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave.

Pay

USA, NY, New York - $197,900.00 - $267,800.00 USD annually.