Principal Product Manager, Tech - Ad Products, Prime Video

About the role

Prime Video is a first-stop entertainment destination offering customers a vast collection of premium programming in one app available across thousands of devices. As a Principal Product Manager - Technical for Prime Video Ads, you will help define and launch new ad formats and viewer experiences that will change how advertisers engage with streaming audiences around the world.

You’ll have end-to-end ownership of the product, user experience, design, and technology required to deliver state-of-the-art ad experiences for our customers. You’ll work on fast-paced, challenging, and varied projects, experiment with new possibilities, take risks, and collaborate with remarkable people. Our team is driving innovation in areas like interactive video ads, pause ads, and live sports advertising—and we're looking for passionate product leaders to help us invent what comes next.

You will invent, improve, and drive new ad format experiences from end to end, balancing viewer experience quality with advertiser effectiveness. You’ll work across Prime Video Ads, Prime Video, and the broader Amazon Ads organization to conceptualize, experiment, launch, and scale products.

Responsibilities

• Define and own the multi-year product vision and strategy for ad formats and viewer experience innovation in Prime Video Live Sports, driving clarity in ambiguous and undefined opportunity spaces from concept through launch, scale, and iteration.
• Lead large, complex product initiatives end-to-end with complete independence, including product definition, engineering delivery, and go-to-market—making high-judgment trade-off decisions with long-term platform and business implications.
• Work across Prime Video Ads, Prime Video, and Amazon Ads organizations to conceptualize, experiment, launch, and scale Live Sports ad products that balance viewer experience quality with advertiser effectiveness, influencing organizational priorities and investment decisions.
• Drive executive-level alignment and build strategic partnerships with key stakeholders across multiple organizations to shape product vision for Live Sports advertising and achieve shared objectives.
• Partner as a technical peer with engineering, applied science, design, and business teams to deconstruct complex product and technical challenges into clear solutions, evaluating architecture trade-offs and ensuring extensibility and scalability.
• Identify and define whitespace ad format opportunities in Live Sports by developing deep expertise in viewer behavior, advertiser needs, competitive landscape, and emerging technologies including AI—articulating problems others haven't yet framed.
• Make sophisticated strategic trade-offs between viewer experience, advertiser value, and business outcomes, applying first-principles reasoning and exercising high judgment when data is incomplete or ambiguous.
• Design experimentation frameworks and measurement strategies that validate hypotheses, quantify viewer experience impact, and demonstrate advertiser ROI at portfolio scale.
• Own P&L accountability for Live Sports ad format programs, building and scaling profitable products that deliver meaningful business outcomes and establish competitive advantage for Prime Video.

Qualifications

Basic Qualifications

• Bachelor's degree.
• Experience owning/driving roadmap strategy and definition.
• Experience with feature delivery and tradeoffs of a product.
• Experience in technical product management.
• Experience contributing to engineering discussions around technology decisions and strategy related to a product.
• Experience leading cross-organizational programs and setting and holding teams and individuals to timelines and deliverables without explicit authority.
• Experience with end-to-end product delivery.

Preferred Qualifications

• Experience in digital advertising, ad tech, or ad-supported media products, including understanding of ad serving, targeting, measurement, and the broader ad tech ecosystem.
• Experience working with AI/ML technologies to build product experiences, particularly in how AI can enable or enhance new product capabilities.
• Proven ability to make smart features versus time-to-market trade-offs; experience using data and metrics to back up assumptions and assertions of business value.
• Experience in using analytical tools, such as Tableau, Qlikview, QuickSight.
• Experience in building and driving adoption of new tools.
• Bachelor's degree in computer science, engineering, analytics, mathematics, statistics, IT, or equivalent.

A day in the life

You might start your day reviewing experiment results from a Live Sports ad format test and deciding whether the signal is strong enough to scale or pivot. Mid-morning, you join an architecture review with engineering leadership to evaluate trade-offs in real-time ad delivery for a new format. After lunch, you lead an alignment discussion with senior leaders across Prime Video Ads and Amazon Ads to resolve a prioritization conflict and secure investment for your roadmap. Between meetings, you're analyzing viewer behavior and competitive signals to sharpen a vision document you're drafting for a whitespace opportunity in live sports. You end your day making a judgment call on a trade-off between viewer experience and advertiser value where the data doesn't give you a clean answer—and driving clarity so your cross-functional partners can move forward.

You will operate with autonomy and high visibility, taking on product opportunities that span from strategic thinking to hands-on execution. You will deliver recommendations to senior leadership and drive alignment across levels, functions, and organizations.

Pay

The base salary range for this position is $197,900 - $267,800 USD annually. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location.

Benefits

• Comprehensive health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance, and option for Supplemental life plans).
• Employee Assistance Program (EAP) and Mental Health Support.
• Medical Advice Line.
• Flexible Spending Accounts.
• Adoption and Surrogacy Reimbursement coverage.
• 401(k) matching.
• Paid time off and parental leave.

Learn more about our benefits at amazon.jobs/en/benefits.