Principal Product Manager - Customer Data Platform

Why Join GEICO?

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide. Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States.

When you join our company, we want you to feel valued, supported, and proud to work here. That's why we offer the GEICO Pledge: Great Company, Great Culture, Great Rewards, and Great Careers. GEICO is on a multi-year technology transformation journey to reimagine the customer experience in the insurance industry by removing friction across customers, partners, marketplace, segments, and channels, building a world-class experience powered by technology.

As part of this opportunity, we are looking for accomplished, customer-obsessed, and results-oriented Principal Product Managers to build and drive our Customer Data Platform (CDP) roadmap. The CDP will enable a single view of our customers by combining multiple data sources to support operational and analytical use cases for sales, claims, servicing, marketing, and fraud prevention. Our vision is to evolve the CDP into the ultimate data experience for product-led growth and business professionals who aren’t comfortable with code.

This role is perfect if you enjoy getting into the weeds with customers, designers, and engineers as much as you enjoy building alignment with senior leadership. With strong executive support for data-driven initiatives, you'll play a pivotal role in shaping the CDP's future, guided by our core values of collaboration and innovation.

Responsibilities

• Collaborate with Product Management, Servicing, Sales, Fraud, Marketing, and UX teams to understand use cases and segmentation needs.
• Work closely with internal stakeholders to understand their data needs and translate those needs into user stories for Data & Analytics, technical, and engineering teams.
• Help develop a comprehensive CDP implementation strategy aligned with overall product and customer success goals.
• Identify new data sources and onboard existing data sources to the CDP.
• Evolve our identity resolution models (deterministic and probabilistic).
• Build and run queries to answer questions, build segments, and create solutions for users of CDP to self-serve.
• Be the CDP subject matter expert, gathering information to create accurate, informative, and resonant user stories for both the business and the data team.
• Deeply understand customer needs to define priorities, inspire the broader team, and deliver best-in-class experiences and enabling capabilities.
• Help build the product roadmap, define user stories, and drive trade-off decisions.
• Identify new products and features on behalf of the customer, leading 1-2 scrum teams to align on mission and deliver great results iteratively.
• Leverage qualitative and quantitative data to measure results, inform the roadmap, and achieve benefit, adoption, and financial results.
• Collaborate with Product, Analytics, Engineering, and Business Leaders to drive scalable data solutions.
• Present effectively to high-level stakeholders, set clear priorities and direction, and build bridges across groups.
• Own the product end-to-end by developing business models, defining and analyzing success metrics, and managing strategic projects.
• Champion and educate product managers and lines of businesses on what the GEICO CDP can do for their business.
• Lead the CDP Squad in achieving strategic outcomes with solutions that are Valuable, Viable, Usable, and Feasible.

Requirements

• Bachelor’s degree in Computer Science or equivalent and related experience with 7+ years of proven experience as a Product Manager, with 4+ years in managing Customer Data Platforms.
• Technologies for CDP PMs to be familiar with: Graph and Cassandra, ADLS (especially Iceberg), Snowflake, Kafka, Flink, ElasticSearch, and Rosette Name Indexer or equivalent for Identity Resolution, GraphQL.
• Strong strategic thinking, analytical, and problem-solving skills.
• Excellent communication and interpersonal skills.
• Proven ability to lead cross-functional teams and deliver results in an iterative development environment.
• 4+ years on a CDP, Reverse ETL, Data Warehouse, or Integration-as-a-Service product.
• Alignment-building expertise—you listen, understand, and influence at a near-executive level.
• Fluency with concepts like unique identifier, API, ETL, etc.
• Data proficiency—you can source, analyze, and present quantitative and qualitative data.
• Excellent writing skills—you write clearly and concisely, favoring plain language over jargon.
• Initiative—you take ownership of problems when next steps aren't clear.
• Contribute a deep knowledge of customer data integration, identity resolution, and the related competitive landscape.

Preferred Qualifications

• Insurance industry experience is a plus.
• An Engineering background is a plus.
• Experience building Data Platforms.

Pay

Annual Salary: $140,425.00 - $229,600.00. The above range is a general guideline. Multiple factors are taken into consideration to arrive at the final salary, including the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location, as well as market and business considerations.

Schedule

This is a hybrid position, requiring on-site presence 2-3 days a week at one of the following locations: Palo Alto, CA; Seattle, WA; Bethesda, MD; Dallas, TX.

Benefits

The GEICO Pledge includes:

• Great Company: Protecting customers through life’s twists and turns with innovation and integrity.
• Great Careers: Personalized development programs, mentorship, and certification assistance.
• Great Culture: Inclusive and collaborative culture rooted in shared success.
• Great Rewards: Competitive pay, benefits, and flexibility to support your well-being and future.