Jobs · Marketing · Maryland

Principal Product Manager - Customer Data and Signals Platform

GEICO · Bethesda, MD · 1 wk ago
HybridMarketing$147k–$230k/yrFull-time

Job Responsibilities

  • Collaborate with Product Management, Servicing, Sales, Fraud, Marketing, and UX teams to understand use cases and segmentation needs
  • Work closely with internal stakeholders to understand their data needs and translate those needs into user stories for Data & Analytics, technical, and engineering teams
  • Help develop a comprehensive CDP implementation strategy aligned with overall product and customer success goals
  • Evolve our identity resolution models (deterministic and probabilistic)
  • Build and run queries to answer questions and build segment and build solutions for users of CDP to be able to self-serve
  • Be the CDP subject matter expert, gathering information to create accurate, informative, and resonant user stories for both the business and the data team
  • Deeply understand customer needs to define priorities, inspire the broader team, and deliver best-in-class experiences and enabling capabilities
  • Identify new products and features on behalf of the customer, leading 1-2 scrum teams to align on mission and deliver great results iteratively
  • Leverage qualitative and quantitative data to measure results, inform the roadmap, and achieve benefit, adoption, and financial results
  • Collaborate with Product, Analytics, Engineering, and Business Leaders to drive scalable data solutions
  • Present effectively to high-level stakeholders, set clear priorities and direction, and build bridges across groups
  • Own the product end-to-end by developing business models, defining and analyzing success metrics, and managing strategic projects
  • Champion and educate product managers and lines of businesses on what the GEICO CDP can do for their business
  • Lead the CDP Squad in achieving strategic outcomes with solutions that are Valuable, Viable, Usable, and Feasible

Basic Qualifications

  • Bachelor’s degree in Computer Science or equivalent and related experience with 7+ years of proven experience as a Product Manager, with 4+ years in managing Customer Data Platforms
  • Technologies for CDP PMs to be familiar with Graph and Cassandra, ADLS especially Iceberg, Snowflake, Kafka, Flink, ElasticSearch and Rosette Name Indexer or equivalent for Identity Resolution, GraphQL
  • Strong strategic thinking, analytical, and problem-solving skills
  • Excellent communication and interpersonal skills
  • Proven ability to lead cross-functional teams and deliver results in an iterative development environment
  • 4+ years on a CDP, Reverse ETL, Data Warehouse, or Integration-as-a-Service product
  • Alignment-building expertise - you listen, understand, and influence at a near-executive level
  • Fluency with concepts like unique identifier, API, ETL etc.
  • Data proficiency - you can source, analyze, and present quantitative and qualitative data
  • Excellent writing skills - you write clearly and concisely, favoring plain language over jargon
  • Initiative - you take ownership of problems when next steps aren't clear
  • Contribute a deep knowledge of customer data integration, identity resolution, and the related competitive landscape

Preferred Qualifications

  • Insurance industry experience is a plus
  • An Engineering background is a plus
  • Experience building Data Platforms

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