Principal Product Manager - Customer Data and Signals Platform
GEICO · Bethesda, MD · 1 wk ago
HybridMarketing$147k–$230k/yrFull-time
Job Responsibilities
- Collaborate with Product Management, Servicing, Sales, Fraud, Marketing, and UX teams to understand use cases and segmentation needs
- Work closely with internal stakeholders to understand their data needs and translate those needs into user stories for Data & Analytics, technical, and engineering teams
- Help develop a comprehensive CDP implementation strategy aligned with overall product and customer success goals
- Evolve our identity resolution models (deterministic and probabilistic)
- Build and run queries to answer questions and build segment and build solutions for users of CDP to be able to self-serve
- Be the CDP subject matter expert, gathering information to create accurate, informative, and resonant user stories for both the business and the data team
- Deeply understand customer needs to define priorities, inspire the broader team, and deliver best-in-class experiences and enabling capabilities
- Identify new products and features on behalf of the customer, leading 1-2 scrum teams to align on mission and deliver great results iteratively
- Leverage qualitative and quantitative data to measure results, inform the roadmap, and achieve benefit, adoption, and financial results
- Collaborate with Product, Analytics, Engineering, and Business Leaders to drive scalable data solutions
- Present effectively to high-level stakeholders, set clear priorities and direction, and build bridges across groups
- Own the product end-to-end by developing business models, defining and analyzing success metrics, and managing strategic projects
- Champion and educate product managers and lines of businesses on what the GEICO CDP can do for their business
- Lead the CDP Squad in achieving strategic outcomes with solutions that are Valuable, Viable, Usable, and Feasible
Basic Qualifications
- Bachelor’s degree in Computer Science or equivalent and related experience with 7+ years of proven experience as a Product Manager, with 4+ years in managing Customer Data Platforms
- Technologies for CDP PMs to be familiar with Graph and Cassandra, ADLS especially Iceberg, Snowflake, Kafka, Flink, ElasticSearch and Rosette Name Indexer or equivalent for Identity Resolution, GraphQL
- Strong strategic thinking, analytical, and problem-solving skills
- Excellent communication and interpersonal skills
- Proven ability to lead cross-functional teams and deliver results in an iterative development environment
- 4+ years on a CDP, Reverse ETL, Data Warehouse, or Integration-as-a-Service product
- Alignment-building expertise - you listen, understand, and influence at a near-executive level
- Fluency with concepts like unique identifier, API, ETL etc.
- Data proficiency - you can source, analyze, and present quantitative and qualitative data
- Excellent writing skills - you write clearly and concisely, favoring plain language over jargon
- Initiative - you take ownership of problems when next steps aren't clear
- Contribute a deep knowledge of customer data integration, identity resolution, and the related competitive landscape
Preferred Qualifications
- Insurance industry experience is a plus
- An Engineering background is a plus
- Experience building Data Platforms