Principal Product Manager, Buying & Optimization

Tatari · Los Angeles, CA · 5 days ago

HybridMarketing$190k–$225k/yrFull-time

Own the product vision, strategy, and execution for TV media buying and execution, end-to-end (“soup to nuts”)
Define a compelling roadmap that differentiates the platform through automation and AI-driven capabilities
Partner closely with Engineering, Data Science, and Media Buying to translate business and customer needs into clear, prioritized product requirements
Drive feature prioritization and trade-offs based on customer impact, business value, and scalability of automated TV buying workflows
Collaborate cross-functionally with Media Buying, Media Operations, Marketing, and Leadership to ensure alignment and successful launches
Continuously monitor industry trends, competitive offerings, and emerging AI technologies to keep the product ahead of the evolving TV and CTV landscape
Use data, customer feedback, and experimentation to iterate, optimize performance, and deliver measurable impact

8+ years of product management experience in AdTech, with deep expertise in streaming and programmatic CTV advertising (linear TV experience is a strong plus)
Proven track record of shipping impactful products, including building new capabilities or platforms from the ground up
Strong communicator and influencer, able to articulate a clear product vision and defend roadmap decisions with data and conviction at the executive level
Highly customer-centric, with demonstrated skill in uncovering real user needs, writing strong user stories, and solving complex workflow problems
Experience partnering closely with Design to address diverse customer needs through user research, prototyping, and thoughtful UX decisions
Passion for automation and AI-driven innovation, balanced with a pragmatic, execution-oriented mindset
Comfortable operating in ambiguity and fast-moving environments, with a bias toward action and measurable outcomes

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