Principal Product Manager

About the role

The Principal Product Manager will lead the development and launch of multiple categories within X-LAB, ensuring that each product delivers a world-class rider experience and strengthens X-LAB's position as a leading performance brand.

Responsibilities

• Own and manage X-LAB product lines end-to-end, leading the full product lifecycle from concept through launch, delivery, and iteration
• Lead the definition, development, and launch of products that deliver world-class rider experience and strengthen X-LAB’s position as a leading performance brand
• Collect feedback from riders, dealers, and service teams, and work closely with engineering and design teams to drive continuous product improvements
• Possess strong familiarity with the full product development lifecycle, including ideation, prototyping, vendor management, engineering, tooling, quality assurance, certification, mass production, deployment, and product iteration
• Work closely with Marketing to translate product features, technologies, and engineering advantages into compelling stories and launch assets
• Develop product go-to-market materials, including product training content, user manuals, assembly guides, technical documentation, and FAQs
• Build alignment and buy-in for product vision across internal teams, suppliers, dealers, and key external partners

Requirements

6+ years of experience in product development, consumer hardware, automotive, micromobility, cycling, or related industries

Proven track record of successfully bringing high-volume consumer products to market, ideally at 100,000+ unit scale

Strong familiarity with the full product development lifecycle, including ideation, prototyping, vendor management, engineering, tooling, quality assurance, certification, mass production, deployment, and product iteration

Experience working closely with suppliers, OEM/ODM partners, and manufacturing teams

Willingness and enthusiasm for domestic and international travel (approximately 25%)

Ability to work cross-functionally and thrive in a fast-paced environment

Qualifications

Obsessed with bikes or vehicles in general

Highly analytical

Resourceful

Customer focused

Thrives under time constraints to meet deadlines

Skills

Product development

Consumer hardware

Automotive

Micromobility

Cycling

Benefits

Competitive salary ($160-$180k base + $10-20k bonus)

Demo bike fleet

Generous time off policy

Comprehensive medical, dental, and vision coverage

Office space in beautiful Santa Monica, California

Pay

$160-$180k base

$10-20k bonus

Schedule

Not specified